the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

for the pro's:

One of the most common things stylists hear from clients is that they want their blonde to be “icy” or “ashy”. It’s a huge trend within the hair space, so we created a product that not only our stylist friends can use at the sink, but that they can also retail to their clients to maintain cooler tones and the health of their hair.

Introducing the new Bust Your Brass Intense Repair Mask. This ultra-luxurious treatment is packed with bond cure technology, plant butters, vegan protein, and ultra-violet pigments and is clinically proven to tone brassiness, significantly brighten, intensely hydrate, strengthen, and repair strands for a stronger, brighter blonde. 

Bust Your Brass Intense Repair Mask is a perfect product to use on your clients at the sink, and also retail as a take-home treatment. 

how to use at the bowl

  • Add it to your service menu as a toning and repair treatment for blondes in between color appointments. 
  • Use it like you would normally go about doing a toning application. 
  • Apply the mask to damp or wet hair in sections – don’t apply it all over all at once. Comb through, let penetrate 3-5 minutes, then rinse. 

how to retail

  • Create an open dialogue with your client about how to customize their wash routine to get the most out of the bust your brass intense repair mask.
  • Discuss what shade of blonde they are, their hair texture, type, and porosity. This should all be taken into account when recommending products, routines, and managing expectations.
  • Add this to your service menu as a toning and repair treatment for blondes in between color services.
  • Discuss what shade of blonde they are, their hair texture, type, and porosity. This should all be taken into account when recommending products, routines, and managing expectations.
  • Educate your clients on the importance of maintaining their hair health. This mask is formulated with bond cure technology to repair damaged hair while hydrating, toning, and preventing future breakage. 
Sold out

Leave a Comment

your shopping bag (0)

Your cart is empty
Continue Shopping

hi friend! we're amika.

enter your email below to get a special discount

by signing up you agree to receive marketing communications from us. you can unsubscribe at any time.

Thank You For signing up

check your email inbox
for your unique promo code!