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friend to all sale; 20% off the entire site and a special donation

Today, we are launching our “friends to all sale”, an amika-fied version of a friends and family sale. This is actually the FIRST TIME our entire site is being discounted, woo! We wanted to give our friends the opportunity to stock up on their faves and try some things on their wish list. Times are tough right now, and we could all use a little treat yourself moment. Don't forget to use code FRIENDS at checkout for 20% off. More importantly, we’re also taking this time to share our love with our stylist community and donating to a relief fund that is super close to our hearts right: the PBA COVID-19 relief fund.

The PBA (Professional Beauty Association) is an organization that brings members of the beauty industry together. “We provide Members with valuable resources, support, and connections to help elevate and grow careers and the industry: empowering Members to do their best work, while supporting and advocating for them along the way”, says the organization.

The PBA COVID-19 relief fund was created help those in the beauty industry get back on their feet when their states re-open. As you may know, social distancing has hit beauty industry professionals extremely hard, as they are unable to meet with clients face to face. Whether it be hair, makeup, or skincare, all professionals have seen a decrease in appointments and income. This relief fund provides a $500 tax free grant to applicants on a lottery basis- the donation can be used in any way to build back business. As of April 24th, the PBA has awarded more than $1 million and will continue donating to beauty professionals.

To help support this cause and our stylists, we will be donating 5% of all revenue from this sale directly to the PBA COVID-19 Relief Fund. Click here to read more about the other causes that are near and dear to us and how we support them!

Are you a stylist? Click here to read some FAQ’s about this grant!


By Becca King, community manager

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