the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

salons we love: Lik Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our heritage by bending rules that don’t make sense and pushing beauty boundaries. The brand may have been born in Brooklyn, but it was brought to life in the salon. That means all our haircare and tools are effective, high performing, and kind to your strands.  

In our “salons we love” series, we’ll be highlighting some of the amazing amika salons and salon owners that continue to inspire us to make great hair products for all. We also do a deep dive on how they got into the hair industry, what made them open their own salon, and what advice they have for new or existing salon owners.   

introduce yourself + tell us about your salon!

“My name is Margarita Diaz and I own Lik Salon in Chicago.” 

how long have you been a friend of amika?

“I have been a friend of amika for 2 years.” 

how did you find out about amika?

“I found the brand through social media!” 

amika means "friend" in Esperanto. what does amika mean to you?

"amika is welcoming, true to themselves, and creating a space for all to use.”

what inspired you to get into the hair industry?

It was a great way to connect with individuals and connect their life in such a magical way. Through hair and positivity.” 

what led you to open your own salon?

I love connecting with individuals and giving them that confidence, and comfort. I wanted to create a space that truly opens the doors to all and leave as friends.” 

do you have advice or words of wisdom for other stylists on how they can open their own business?

Be patient and persistence , also stay true to your instinct and be kind.” 

what are your main specialties + services, and what are your hopes for the salon in the future?

Precision Cutting, Natural balayage , Color Corrections, Hair Extensions & Keratin Treatment.” 

what are your 3 desert island amika products?

perk up dry shampoo, nice cream cleansing conditioner (now discontinued, click here to read more about alternatives to nice cream) and bushwick beach no-salt wave spray 

what's your go-to styling trick or pro-tip?

I love using thicc volumizing base on short, cropped, wet, hair. Blow dried in and finished hold with heist molding balm*."
*Now discontinued, alternatives include: supernova moisture and shine cream for definition, haute mess texture gloss or fluxus touchable hairspray for hold, and got grit dry texture paste for definition and a matte finish.


"I hope to expand my space to a loft, to not only showcase hair, but events for networking.” 

perk up | dry shampoo
Sold out
Bushwick beach no-salt wave spray | amika
Sold out
thicc | volumizing base | amika
Sold out

We love having thought provoking dialogue with our amika family + friends. If you want to be part of the conversation, don’t be afraid to reach out in any way. For the chance to be featured on The Strand and be part of our ever-growing community of salons, click here. 

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