the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

NEW

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. Keep reading to see what the future holds for your...read more

NEW

meet amika’s NEW water sign hydrating hair oil

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more

NEW

amika’s 2022 holiday gift guide

It’s officially November, which means two things: first, time goes by way too fast; and second, holiday shopping is in full force (for some of...read more

NEW

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

NEW

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

NEW

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest member of the perk up family, we...read more

NEW

amika’s NEW perk up plus extended clean dry shampoo

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is famous for its oil-absorbing...read more

NEW

the NEW wizard silicone-free detangling primer

Our bestselling wizard detangling primer now has a partner in protection! We created a new version of the wizard detangling primer—this one is silicone-free and...read more

NEW

a hair mask on a mission

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to be exact!), our fan favorite soulfood nourishing mask is now available...read more

NEW

ride that summer hair wave all year round: NEW high tide jumbo deep waver

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says otherwise—we find ourselves doing everything we can...read more

NEW

which amika styling spray is right for you?

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options to choose from that will help—the wizard...read more

NEW

drench your hair with NEW hydro rush intense moisture collection

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if you ask us). We know that hair...read more

your shopping bag (0)
$50.00 away from free shipping!
Your cart is empty
Continue Shopping

OFFERS

  • FREE shipping on $50+ orders after discounts applied
  • select one (1) free sample with every order
  • select one (1) FREE amika water bottle w/ $150+

obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

Thank You For signing up

check your email inbox
for your unique promo code!