the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
NEW
It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new wash and care value...read more
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It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s a face mask, a mug of warm...read more
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The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek finish? What if you want a...read more
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The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. This new multi-tasking tool transforms hair from damp to...read more
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Those of you who are familiar with amika may know that our first break-out product was perk up dry shampoo. Since it launched 10 years...read more
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You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a new year is the perfect...read more
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When we think of holiday party looks, two words come to mind: glitz and glam. We’re talkin’ shine, sparkles, and diamonds galore – this could...read more
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Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in slow motion, essentially dripping in (what looks like) liquid...read more
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We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think we...read more
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To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more
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When asked what a facemask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a promise...read more
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PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more
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