the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

NEW

NEW amika value sets: wash your way to the ultimate hair routine

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new wash and care value...read more

NEW

how to put dry hair to bed with our NEW overnight hydration treatment

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s a face mask, a mug of warm...read more

NEW

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek finish? What if you want a...read more

NEW

The NEW double agent 2-in-1 blow dryer + straightening brush is here

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. This new multi-tasking tool transforms hair from damp to...read more

NEW

the 10 perks of perk up dry shampoo

Those of you who are familiar with amika may know that our first break-out product was perk up dry shampoo. Since it launched 10 years...read more

NEW

meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a new year is the perfect...read more

NEW

holiday party hair looks: top gloss edition

When we think of holiday party looks, two words come to mind: glitz and glam. We’re talkin’ shine, sparkles, and diamonds galore – this could...read more

NEW

shine bright with top gloss shine spray

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in slow motion, essentially dripping in (what looks like) liquid...read more

NEW

serving you amika’s holiday gift sets...get them while they’re hot

We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think we...read more

NEW

un.done volume and matte texture spray had a glow up for good

To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more

NEW

how to choose the right hair mask for you

When asked what a facemask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a promise...read more

NEW

the hair mask you’re bound to bond with

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more

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