The strand blog

the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

NEW

vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

NEW

meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner

Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest shampoo and conditioner launch…drum roll please…mirrorball high shine +...read more

NEW

amika + the planet are friends forever

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year round (check out our roadmap here), we can’t think of a...read more

NEW

amika's NEW on lock high hold hair wax

Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax! This product has been requested directly...read more

NEW

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. Keep reading to see what the future holds for your...read more

NEW

meet amika’s NEW water sign hydrating hair oil

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more

NEW

amika’s 2022 holiday gift guide

It’s officially November, which means two things: first, time goes by way too fast; and second, holiday shopping is in full force (for some of...read more

NEW

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

NEW

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek finish? What if you want a...read more

NEW

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

NEW

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest member of the perk up family, we...read more

NEW

amika’s NEW perk up plus extended clean dry shampoo

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is famous for its oil-absorbing...read more

your shopping bag (0)
$50.00 away from free shipping!

select one (1) FREE sample w/ every order

0 of 1

You can only add 1 Sample

mirrorball high shine shampoo + conditioner 20ml duo sachet

ADD

hydro rush intense moisture shampoo + conditioner duo sachet

ADD

the kure bond repair shampoo + conditioner duo sachet

ADD

bust your brass cool blonde shampoo + conditioner duo sachet

ADD

normcore signature shampoo + conditioner duo sachet

ADD
Your cart is empty
Continue Shopping

OFFERS

  • FREE shipping on $50+ orders after discounts applied
  • use code SUNSHINE for 30% off select styling products
  • select one (1) FREE sample with every order.
  • select one (1) FREE gym bag w/ $175+

obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

Thank You For signing up

check your email inbox
for your unique promo code!