the strand blog

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

NEW

how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technology, plant butters, and vegan proteins into our...read more

NEW

the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We create products to solve...read more

NEW

how to recycle your amika products with TerraCycle®

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfills or oceans? We don’t...read more

NEW

value sets available now: which set is right for your hair?

We know it's not even Halloween yet...but we're just too excited to not tell you about our new holiday sets ! You’re probably not ready...read more

NEW

dry shampoo with a purpose: $2 per perk up finances scalp cooling for cancer patients

This year to celebrate our partnership with HairToStay, we would like to introduce a limited-edition version of our bestselling perk up dry shampoo. This nonprofit...read more