the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA LIFESTYLE

serving you amika’s holiday gift sets...get them while they’re hot

We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think we...read more

AMIKA LIFESTYLE

un.done volume and matte texture spray had a glow up for good

To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more

AMIKA LIFESTYLE

celebrate International Friendship Day with us!

Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more

AMIKA LIFESTYLE

Brooklyn businesses we love: Byas & Leon

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot of...read more

AMIKA LIFESTYLE

what to get in our biggest sale of the year

It’s our birthday and we’ll share the love with our friends if we want to! To celebrate 14 years of amika, we’re giving ALL of...read more

AMIKA LIFESTYLE

busting myths about purple shampoo

If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or are currently blonde, you know there’s...read more

AMIKA LIFESTYLE

mother's day 2021: gift giving the amika way

Mother’s Day is quickly approaching, which means it’s time to get in the mindset of celebrating your mom (or mother figure) in your life. Maybe you...read more

AMIKA LIFESTYLE

NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

AMIKA LIFESTYLE

brassiness vs warmth: the truth behind the "yellow"

all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensive) it can be to maintain that...read more

AMIKA LIFESTYLE

our promise to the planet

amika means friend, and this guides everything we do. It means we are not only a friend to all hair, but we're also making efforts...read more

AMIKA LIFESTYLE

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continues to be of the utmost importance....read more

AMIKA LIFESTYLE

Brooklyn businesses we love: Cmarty's Jerk

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

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