the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA LIFESTYLE

how to clean your amika hair tools

Haircare doesn’t only include caring for your strands—it also includes caring for your tools! Keeping your tools clean can extend the life of your tool,...read more

AMIKA LIFESTYLE

verifying amika’s sustainability credentials with Provenance®

As amika continues moving forward on our sustainability journey, we want to ensure we’re keeping you all (our bffs) in the loop with our progress....read more

AMIKA LIFESTYLE

amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a large environmental impact—that’s why...read more

AMIKA LIFESTYLE

amika goes behind the scenes of the Met Gala 2022

Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more

AMIKA LIFESTYLE

an interview with amika’s sustainability specialist

Happy Earth Day! For those of you who know us, you know that going green is one of the top initiatives here at amika. As...read more

AMIKA LIFESTYLE

how to use amika holiday giftsets: party edition

It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more

AMIKA LIFESTYLE

amika’s gift guide

We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more

AMIKA LIFESTYLE

how to be a friend to the planet this holiday season

Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New Year’s...read more

AMIKA LIFESTYLE

an ode to Brooklyn pizza restaurants

If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay homage...read more

AMIKA LIFESTYLE

serving you amika’s holiday gift sets...get them while they’re hot

We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think we...read more

AMIKA LIFESTYLE

un.done volume and matte texture spray had a glow up for good

To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more

AMIKA LIFESTYLE

celebrate International Friendship Day with us!

Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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