the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.


salons we love; saint rose of brooklyn

Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and more


the best bike shorts for a summer on-the-go

Whether you have your nose buried in your Instagram feed or your attention focused on real life, you may have noticed that bike shorts more


if you're feeling patriotic but don't want a backyard bbq

Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And more


how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for more


spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedical pharmacology, hair was never far from her world. From a childhood more


the amika guide to Williamsburg

There’s no secret we love Williamsburg! There’s just something different in the air here. An artistic energy that favors the hustlers and turns dreams more


5 quirky but true facts about sea buckthorn berry

Let’s shine the spotlight on sea buckthorn berry, shall we? We just can’t seem to get enough of the superfruit because 1. It’s ultra more

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