the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.


what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s more


how to use reset shampoo + conditioner for your hair journey

We’ve been cooking something up over here at amika and we are so excited to finally share it with you! Introducing TWO new additions more


let's focus on 2020 and reset your hair

New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul more


last minute gift guide for procrastinators

Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s more


hairstyles for all of your holiday plans

Need some creative inspo for your holiday hair this year? amika has you covered, as per usual. We have three looks for you that more


our award winning tool for the easiest beach waves

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, we have exactly what you need more


4 keys to your healthiest scalp yet

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, no matter what the hair more


support breast cancer awareness without leaving your couch

Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? more


how we're supporting breast cancer awareness month, and you can too!

  Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder more


salons we love; saint rose of brooklyn

Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and more


the best bike shorts for a summer on-the-go

Whether you have your nose buried in your Instagram feed or your attention focused on real life, you may have noticed that bike shorts more


if you're feeling patriotic but don't want a backyard bbq

Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And more

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