the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA UNIVERSE

how to get a salon blowout at home

That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different when a skilled stylist is working...read more

AMIKA UNIVERSE

Support and Educational Resource for the LGBTQ+ Community and Allies

Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rights on June 28, 1969 and now 51...read more

AMIKA UNIVERSE

collection spotlight on color: how to maintain dyed hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

AMIKA UNIVERSE

national nurses day; spotlighting our friends on the front lines

Today is national nurses day. As you can imagine, we thought it was really important to highlight this day to show our appreciation for our...read more

AMIKA UNIVERSE

positive news stories from friends of amika to brighten your day

It’s more evident than ever that checking in on yourself and your mental health is so important, as well as the well-being of your loved...read more

AMIKA UNIVERSE

an update from the amika team

Friends of amika, We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an...read more

AMIKA UNIVERSE

how to support your stylist during social distancing

Here at amika we’re a collective of creatives, hairstylists, chemists and product junkies. During these isolating times, our stylist community is being hit incredibly hard....read more

AMIKA UNIVERSE

hair diaries; how our social intern has learned to maintain her color-treated hair

I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but my...read more

AMIKA UNIVERSE

what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s amazing...read more

AMIKA UNIVERSE

how to use reset shampoo + conditioner for your hair journey

We’ve been cooking something up over here at amika and we are so excited to finally share it with you! Introducing TWO new additions to...read more

AMIKA UNIVERSE

let's focus on 2020 and reset your hair

New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more

AMIKA UNIVERSE

last minute gift guide for procrastinators

Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more

your shopping bag (0)

spend $100 or more to choose (1) FREE Gift

Your cart is empty
Continue Shopping