the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA UNIVERSE
That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different when a skilled stylist is working...read more
AMIKA UNIVERSE
Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rights on June 28, 1969 and now 51...read more
AMIKA UNIVERSE
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more
AMIKA UNIVERSE
Today is national nurses day. As you can imagine, we thought it was really important to highlight this day to show our appreciation for our...read more
AMIKA UNIVERSE
It’s more evident than ever that checking in on yourself and your mental health is so important, as well as the well-being of your loved...read more
AMIKA UNIVERSE
Friends of amika, We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an...read more
AMIKA UNIVERSE
Here at amika we’re a collective of creatives, hairstylists, chemists and product junkies. During these isolating times, our stylist community is being hit incredibly hard....read more
AMIKA UNIVERSE
I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but my...read more
AMIKA UNIVERSE
For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s amazing...read more
AMIKA UNIVERSE
We’ve been cooking something up over here at amika and we are so excited to finally share it with you! Introducing TWO new additions to...read more
AMIKA UNIVERSE
New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more
AMIKA UNIVERSE
Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more
Not sure if you saw,...find out
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