the strand
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA UNIVERSE
For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s amazing...read more
AMIKA UNIVERSE
We’ve been cooking something up over here at amika and we are so excited to finally share it with you! Introducing TWO new additions to...read more
AMIKA UNIVERSE
New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more
AMIKA UNIVERSE
Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more
AMIKA UNIVERSE
Need some creative inspo for your holiday hair this year? amika has you covered, as per usual. We have three looks for you that we...read more
AMIKA UNIVERSE
Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, we have exactly what you need to...read more
AMIKA UNIVERSE
You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, no matter what the hair type....read more
AMIKA UNIVERSE
Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more
AMIKA UNIVERSE
Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of...read more
AMIKA UNIVERSE
Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and have...read more
AMIKA UNIVERSE
Whether you have your nose buried in your Instagram feed or your attention focused on real life, you may have noticed that bike shorts are...read more
AMIKA UNIVERSE
Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And July...read more
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