the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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hair porosity 101

Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can potentially be confusing. What is hair...read more

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the kure intense bond repair mask vs. multi-task repair treatment

It’s time to set the record straight – what is the difference between the kure multi-task repair treatment and the kure intense bond repair mask?...read more

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how to use amika holiday giftsets: party edition

It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more

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amika’s gift guide

We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more

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halloween hair looks: amika edition

It’s late October which only means one thing: Halloween costume countdown is upon us.  As excited as we are to make up for last year’s...read more

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un.done volume and matte texture spray had a glow up for good

To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more

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the hair mask you’re bound to bond with

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more

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4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty...read more

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how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more

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how to deeply cleanse your curls, coils, and kinks

photo by healthy_is_the_new_black Welcome to our curly hair routine series!    Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4...read more

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how to hydrate, strengthen, and protect your curls, coils, and kinks 

Welcome to our curly hair routine series!    Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more

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how to define and style your curls, coils, and kinks

Welcome to our curly hair routine series!   Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main...read more

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enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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