the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
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It’s time to set the record straight – what is the difference between the kure multi-task repair treatment and the kure intense bond repair mask?...read more
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It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more
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We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more
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It’s late October which only means one thing: Halloween costume countdown is upon us. As excited as we are to make up for last year’s...read more
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To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more
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PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more
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Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty...read more
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Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more
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photo by healthy_is_the_new_black Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4...read more
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Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more
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Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main...read more
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If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands where you want them. Popular methods...read more
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