the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more

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Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runway in Brooklyn, New York with Collection 10. If you’re...read more

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7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighborhood – from the graffiti art in our office...read more

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A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

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4 perk up dry shampoo questions, answered

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. Dry shampoo deserves a day dedicating to giving thanks...read more

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salon spotlight: London Victoria’s

As a salon-raised brand, amika wouldn’t be anywhere without our salons or stylists. So today, we decided to spotlight one of our stylists, Caroline Worden....read more

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WTF is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ quite a few times. We boast about the superfruit...read more

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3 date night hairstyles: Valentine's Day edition

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends (aka you fine people). Whether you’re celebrating...read more

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3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We know we’ve sung its praises several times before,...read more

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hair diaries: Natalie’s healthy hair routine/how to maintain healthy hair

Humble brag moment: We have 10 unique hair care collections (and counting) to ensure we are all encompassing when it comes to different hairy types,...read more

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how to give back this holiday season

Helping others has always been a part of amika’s DNA. Every month, our employees get to choose two organizations or charities that HMS (our parent...read more

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amika + City of Hope join forces!

amika has always believed in the power of community and the beauty of giving back. We make it a priority to lend a helping hand to...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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