the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA UNIVERSE

texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to your...read more

AMIKA UNIVERSE

support breast cancer awareness without leaving your couch

Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more

AMIKA UNIVERSE

how we're supporting breast cancer awareness month, and you can too!

  Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of...read more

AMIKA UNIVERSE

the hair diaries: Becca, Community Manager

The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more

AMIKA UNIVERSE

salons we love; saint rose of brooklyn

Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and have...read more

AMIKA UNIVERSE

peek inside the bag of amika bestie, Gabrielle Rizzo

A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl,...read more

AMIKA UNIVERSE

best travel destinations in the states for beauty lovers

I don’t know about you, but when I think about traveling, one of the first things that comes to mind is grabbing my passport and...read more

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