the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.


for the pros: how to up your Instagram game

Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that Instagram is one of the more


scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based product is used first to remove more


what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s more


let's focus on 2020 and reset your hair

New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul more


a guide to surviving the holidays

While some people might describe the holiday season as the most wonderful time of the year, others might not agree. The year is ending more


last minute gift guide for procrastinators

Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s more


texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to more


support breast cancer awareness without leaving your couch

Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? more


how we're supporting breast cancer awareness month, and you can too!

  Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder more


the hair diaries: Becca, Community Manager

The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ more


salons we love; saint rose of brooklyn

Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and more


peek inside the bag of amika bestie, Gabrielle Rizzo

A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl, more

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