The strand blog

the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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amika’s new DEI + Giving Back partnerships

As a brand, we have always championed self-expression, individuality, and diversity. As part of our refocused DEI and Giving Back strategy, we recently announced the...read more

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amika’s guide to Brooklyn

David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.” As a Brooklyn-born brand, we stand...read more

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Beauty Changes Lives + amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. That’s why we’re proud to partner with...read more

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happy hairstylist appreciation day!

An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our stylists all year round, but they deserve a special...read more

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amika predicts: hair looks headlining the 2023 festival season

We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining each festival—almost...read more

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join amika in being a friend to the planet

As a friend to the planet, it’s important to us that we continue to make responsible choices that stay true to who we are as...read more

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what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder (Carrie Bradshaw, is that you?) what about...read more

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3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more

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Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runway in Brooklyn, New York with Collection 10. If you’re...read more

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7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighborhood – from the graffiti art in our office...read more

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A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

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4 perk up dry shampoo questions, answered

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. Dry shampoo deserves a day dedicating to giving thanks...read more

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