the strand
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA UNIVERSE
So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to your...read more
AMIKA UNIVERSE
Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more
AMIKA UNIVERSE
Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of...read more
AMIKA UNIVERSE
The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more
AMIKA UNIVERSE
Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and have...read more
AMIKA UNIVERSE
A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl,...read more
AMIKA UNIVERSE
I don’t know about you, but when I think about traveling, one of the first things that comes to mind is grabbing my passport and...read more
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