the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA UNIVERSE
Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us some feedback. Read below for her...read more
AMIKA UNIVERSE
‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more
AMIKA UNIVERSE
Our brand was built on the foundation of inclusivity. The name amika means friend, which is rooted in our philosophy that our brand is for...read more
AMIKA UNIVERSE
June is not only Pride month, but it is also Cancer Survivor month. For almost two years, amika has supported HairToStay, the first and only...read more
AMIKA UNIVERSE
Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rights on June 28, 1969 and now 51...read more
AMIKA UNIVERSE
Today is national nurses day. As you can imagine, we thought it was really important to highlight this day to show our appreciation for our...read more
AMIKA UNIVERSE
It’s more evident than ever that checking in on yourself and your mental health is so important, as well as the well-being of your loved...read more
AMIKA UNIVERSE
We think it's clear to everyone now that stylists and hairdressers are super important people in the lives of those they style. People are asking...read more
AMIKA UNIVERSE
Here at amika, sustainability is at the forefront of our minds. Whether it's a promotional item or a new formula for a product, we are...read more
AMIKA UNIVERSE
Friends of amika, We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an...read more
AMIKA UNIVERSE
So, if you’re anything like us, maybe you have some anxieties about isolation and the future of our economy. Our team has learned that it’s...read more
Not sure if you saw,...find out
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