the strand
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA UNIVERSE
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that Instagram is one of the most...read more
AMIKA UNIVERSE
By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based product is used first to remove any...read more
AMIKA UNIVERSE
For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s amazing...read more
AMIKA UNIVERSE
New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more
AMIKA UNIVERSE
While some people might describe the holiday season as the most wonderful time of the year, others might not agree. The year is ending and...read more
AMIKA UNIVERSE
Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more
AMIKA UNIVERSE
So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to your...read more
AMIKA UNIVERSE
Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more
AMIKA UNIVERSE
Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of...read more
AMIKA UNIVERSE
The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more
AMIKA UNIVERSE
Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and have...read more
AMIKA UNIVERSE
A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl,...read more
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