the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA UNIVERSE

an interview with Naeemah LaFond, our global artistic director

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AMIKA UNIVERSE

This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us some feedback. Read below for her...read more

AMIKA UNIVERSE

"Don't Fight the Curl, Girl" : as told by Harry James Hanson aka Amber Alert

‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more

AMIKA UNIVERSE

pull up or shut up: our plan moving forward

Our brand was built on the foundation of inclusivity. The name amika means friend, which is rooted in our philosophy that our brand is for...read more

AMIKA UNIVERSE

Cancer Survivors Month: Lani’s Story in Her Own Words

June is not only Pride month, but it is also Cancer Survivor month.  For almost two years, amika has supported HairToStay, the first and only...read more

AMIKA UNIVERSE

Support and Educational Resource for the LGBTQ+ Community and Allies

Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rights on June 28, 1969 and now 51...read more

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national nurses day; spotlighting our friends on the front lines

Today is national nurses day. As you can imagine, we thought it was really important to highlight this day to show our appreciation for our...read more

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positive news stories from friends of amika to brighten your day

It’s more evident than ever that checking in on yourself and your mental health is so important, as well as the well-being of your loved...read more

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celebrate national hairdresser's day: how to have an effective virtual consultation with your stylist

We think it's clear to everyone now that stylists and hairdressers are super important people in the lives of those they style. People are asking...read more

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earth day; how to be sustainable during social distancing

Here at amika, sustainability is at the forefront of our minds. Whether it's a promotional item or a new formula for a product, we are...read more

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an update from the amika team

Friends of amika, We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an...read more

AMIKA UNIVERSE

oddly satisfying content to watch while social distancing

So, if you’re anything like us, maybe you have some anxieties about isolation and the future of our economy. Our team has learned that it’s...read more

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