the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.


A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials more


4 perk up dry shampoo questions, answered

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. Dry shampoo deserves a day dedicating to giving more


salon spotlight: London Victoria’s

As a salon-raised brand, amika wouldn’t be anywhere without our salons or stylists. So today, we decided to spotlight one of our stylists, Caroline more


WTF is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ quite a few times. We boast about the more


3 date night hairstyles: Valentine's Day edition

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends (aka you fine people). Whether you’re more


3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We know we’ve sung its praises several times before, more


hair diaries: Natalie’s healthy hair routine/how to maintain healthy hair

Humble brag moment: We have 10 unique hair care collections (and counting) to ensure we are all encompassing when it comes to different hairy types, more


how to give back this holiday season

Helping others has always been a part of amika’s DNA. Every month, our employees get to choose two organizations or charities that HMS (our more


amika + City of Hope join forces!

amika has always believed in the power of community and the beauty of giving back. We make it a priority to lend a helping hand more


how to be a friend to the planet this holiday season

Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New Year’ more


an ode to Brooklyn pizza restaurants

If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay more


halloween hair looks: amika edition

It’s late October which only means one thing: Halloween costume countdown is upon us.  As excited as we are to make up for last year’ more

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