the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

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salon spotlight: London Victoria’s

As a salon-raised brand, amika wouldn’t be anywhere without our salons or stylists. So today, we decided to spotlight one of our stylists, Caroline Worden....read more

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WTF is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ quite a few times. We boast about the superfruit...read more

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Naeemah LaFond: what’s in my New York Fashion Week hair kit?

As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more

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3 date night hairstyles: Valentine's Day edition

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends (aka you fine people). Whether you’re celebrating...read more

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3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We know we’ve sung its praises several times before,...read more

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A-train: 7 steps to a voluminous hair look

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

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hair diaries: Natalie’s healthy hair routine/how to maintain healthy hair

Humble brag moment: We have 10 unique hair care collections (and counting) to ensure we are all encompassing when it comes to different hairy types,...read more

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how to give back this holiday season

Helping others has always been a part of amika’s DNA. Every month, our employees get to choose two organizations or charities that HMS (our parent...read more

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how to use amika holiday giftsets: party edition

It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more

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amika + City of Hope join forces!

amika has always believed in the power of community and the beauty of giving back. We make it a priority to lend a helping hand to...read more

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how to be a friend to the planet this holiday season

Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New Year’s...read more

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