the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

FRIENDS OF AMIKA

get to know our neighbor, David Bender

As a Brooklyn-born brand, we tend to draw inspiration from our New York surroundings—from packaging, to photoshoots, and even our office space, we make sure...read more

FRIENDS OF AMIKA

how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more

FRIENDS OF AMIKA

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

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verifying amika’s sustainability credentials with Provenance®

As amika continues moving forward on our sustainability journey, we want to ensure we’re keeping you all (our bffs) in the loop with our progress....read more

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amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a large environmental impact—that’s why...read more

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an interview with the co-founder + executive director at HairToStay

Earlier this month, we launched a limited edition jumbo soulfood nourishing mask in honor of our partnership with HairToStay. For every jar purchased, we donate...read more

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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

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Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runway in Brooklyn, New York with Collection 10. If you’re...read more

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7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighborhood – from the graffiti art in our office...read more

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go to bed with amika

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especially now, when the world is hurting...read more

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A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

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salon spotlight: London Victoria’s

As a salon-raised brand, amika wouldn’t be anywhere without our salons or stylists. So today, we decided to spotlight one of our stylists, Caroline Worden....read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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