the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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how to use amika holiday giftsets: party edition

It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more

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amika + City of Hope join forces!

amika has always believed in the power of community and the beauty of giving back. We make it a priority to lend a helping hand to...read more

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how to be a friend to the planet this holiday season

Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New Year’s...read more

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an ode to Brooklyn pizza restaurants

If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay homage...read more

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halloween hair looks: amika edition

It’s late October which only means one thing: Halloween costume countdown is upon us.  As excited as we are to make up for last year’s...read more

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meet the team: how our ecommerce coordinator embraces her Hispanic heritage

For Hispanic heritage month, we heard from a few of our team members and stylists about what their Hispanic heritage means to them.  Today, we'll...read more

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celebrate International Friendship Day with us!

Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more

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how to achieve 3 easy, summer hairstyles at home

If your repertoire of hairstyles has been lookin’ bleak this summer, we understand. It can be hard finding effortless, beach-worthy looks to sport while simultaneously...read more

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from drab to fab…how to combat dull, dry hair

Hair-health check! We're officially halfway done with 2021 (we're in shock too) which usually means the good habits we established at the beginning of the...read more

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meet Perfidia: our friend, queen, and legend

We love having thought provoking conversations with our friends and community members. We always strive to provide a safe space where we can all learn...read more

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an important message from our friend Matt this Pride month

As Pride month rolls on, we want to take a moment to acknowledge not only how our community members are celebrating, but how they’re continuing...read more

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how our LGBTQIA+ friends and allies are celebrating Pride this year

amika was founded on self-expression, individuality, and inclusivity. a friend to all hair and humans, we strive to welcome everyone into our squad -- it's...read more

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