the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

FRIENDS OF AMIKA

an important message from our friend Matt this Pride month

As Pride month rolls on, we want to take a moment to acknowledge not only how our community members are celebrating, but how they’re continuing...read more

FRIENDS OF AMIKA

how our LGBTQIA+ friends and allies are celebrating Pride this year

amika was founded on self-expression, individuality, and inclusivity. a friend to all hair and humans, we strive to welcome everyone into our squad -- it's...read more

FRIENDS OF AMIKA

hair diaries: how christine is embracing her gray hair

Here at amika, we are fascinated with learning and sharing the hair journeys of our community. Everyone’s relationship and journey with their hair is completely...read more

FRIENDS OF AMIKA

Brooklyn business we love: Third Cult

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

FRIENDS OF AMIKA

hair diaries: how matt’s hair holds his history

Here at amika, we are fascinated with learning and sharing the hair journeys of our community. Everyone’s relationship and journey with their hair is completely...read more

FRIENDS OF AMIKA

salons we love: Blueprint Hair Studio

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

FRIENDS OF AMIKA

Brooklyn businesses we love: Ode to Babel

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

FRIENDS OF AMIKA

our friends wrote letters to their hair

We’ve noticed that our community loves sharing and talking about their hair journeys.  There’s something so therapeutic about sharing the same hair struggles as someone...read more

FRIENDS OF AMIKA

friend of amika: how lauren learned to take better care of her hair

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

FRIENDS OF AMIKA

NEW kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We create products to solve...read more

FRIENDS OF AMIKA

for the pros: how amika stylists use the wizard detangling primer

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is either their number one favorite product or...read more

FRIENDS OF AMIKA

black hair industry leader's lookbook

image via @christopherjohnrodger, hair by @naeemahlafond For Black History Month, we want to amplify and share the work of Black artists who inspire us and...read more

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