the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
HAIR ROUTINES
We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage from...read more
HAIR ROUTINES
Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...your hair could be dry, damaged, or both. To reach the final...read more
HAIR ROUTINES
Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything shower.” Our pro tip is letting the mask...read more
HAIR ROUTINES
We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more
HAIR ROUTINES
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A straight and sleek finish? Yes, please....read more
HAIR ROUTINES
Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months (shoutout to our bestie, humidity). While we...read more
HAIR ROUTINES
The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair wash routines are not one size fits all,...read more
HAIR ROUTINES
You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and conditioner duos. Then, make sure to wash your...read more
HAIR ROUTINES
The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks,...read more
HAIR ROUTINES
photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more
HAIR ROUTINES
Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the bestselling, #1 dry shampoo in the U.S.*, perk...read more
HAIR ROUTINES
For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hydro rush collection) that includes a shampoo, conditioner, leave-in conditioner,...read more
OFFERS
obé x amika giveaway
enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo
BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.
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