the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
HAIR ROUTINES
As haircare specialists, we know the first and most important step of any hair routine is shampoo and conditioner. Washing and conditioning is the most...read more
HAIR ROUTINES
Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New York in the summer! Other summer staples? Hair masks to combat dry,...read more
HAIR ROUTINES
Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if you ask us). We know that hair...read more
HAIR ROUTINES
Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more
HAIR ROUTINES
Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especially now, when the world is hurting...read more
HAIR ROUTINES
It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new wash and care value...read more
HAIR ROUTINES
Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more
HAIR ROUTINES
It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s a face mask, a mug of warm...read more
HAIR ROUTINES
The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. This new multi-tasking tool transforms hair from damp to...read more
HAIR ROUTINES
Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more
HAIR ROUTINES
photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. Dry shampoo deserves a day dedicating to giving thanks...read more
HAIR ROUTINES
It’s time to set the record straight – what is the difference between the kure multi-task repair treatment and the kure intense bond repair mask?...read more
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OFFERS
obé x amika giveaway
enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo
BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.
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