the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.


how to maintain your hair color this summer

photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, more


busting myths about purple shampoo

If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or are currently blonde, you know there’ more


mother's day 2021: gift giving the amika way

Mother’s Day is quickly approaching, which means it’s time to get in the mindset of celebrating your mom (or mother figure) in your life. Maybe more


how to find your perfect hair routine for your shade of blonde

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the routines needed to more


brassiness vs warmth: the truth behind the "yellow"

all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensive) it can be to maintain more


hair diaries: how christine is embracing her gray hair

Here at amika, we are fascinated with learning and sharing the hair journeys of our community. Everyone’s relationship and journey with their hair is more


our friends wrote letters to their hair

We’ve noticed that our community loves sharing and talking about their hair journeys.  There’s something so therapeutic about sharing the same hair struggles as more


friend of amika: how lauren learned to take better care of her hair

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of more


what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have noticed looks similar to another one of our products; flash more


the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We create products to more


what causes hair damage and how to prevent it

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the strength and elasticity of our hair. These bonds more


how to combat dry winter hair

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading to stop what you’re doing IMMEDIATELY and more

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