the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.


"Don't Fight the Curl, Girl" : as told by Harry James Hanson aka Amber Alert

‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my more


detox collection spotlight: how to achieve a happy + healthy scalp

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to more


texture collection spotlight: how to achieve the beach waves of your dreams

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to more


how to maintain your hair color and highlights

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend Marisa Roy to document her experience while testing more


how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here), more


how to create beach waves with a straightener

Hi friends! This was a HIGHLY requested video from us to create during this social distancing period, and we have delivered! Well, our Lead more


how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard more


what does a hair primer do?

Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer for your skin before applying more


hair diaries; how our social intern has learned to maintain her color-treated hair

I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but more


how our influencer coordinator learned to get rid of greasy hair

I have oily hair. Now I know how to take care of it, but when I was in elementary school (aka that age when more


how to fix dry and damaged hair

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and layers of clothing (when it isn’ more


scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based product is used first to remove more

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