the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
HAIR ROUTINES
I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but my...read more
HAIR ROUTINES
I have oily hair. Now I know how to take care of it, but when I was in elementary school (aka that age when you...read more
HAIR ROUTINES
Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and layers of clothing (when it isn’t...read more
HAIR ROUTINES
By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based product is used first to remove any...read more
HAIR ROUTINES
New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more
HAIR ROUTINES
You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, no matter what the hair type....read more
HAIR ROUTINES
Sure, the name may sound sweet and rhyme with our favorite frozen dessert, but amika nice cream cleansing conditioner is more than meets the...read more
HAIR ROUTINES
The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more
HAIR ROUTINES
Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), but on the flip side, there are some cons, too....read more
HAIR ROUTINES
If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for a...read more
HAIR ROUTINES
Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers are an excuse to slather our faces with brightly hued facemasks...read more
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OFFERS
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