the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.


for the pros: how to up your Instagram game

Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that Instagram is one of the more


what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s more


hairstyles for all of your holiday plans

Need some creative inspo for your holiday hair this year? amika has you covered, as per usual. We have three looks for you that more


hat season doesn't have to be miserable for your hair

Now that it’s officially fall, time to bring out the hats—not only does the accessory serve as decorative headwear that keeps you warm, it’s more


halloween hair tutorials: Euphoria inspired

Ask anyone if they've seen Euphoria and the answer is probably yes. A binge-worthy HBO drama about regular teens doing regular teen things just more


support breast cancer awareness without leaving your couch

Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? more


how we're supporting breast cancer awareness month, and you can too!

  Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder more


salons we love; saint rose of brooklyn

Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and more


7 ways to get out of a hair rut

Whether it’s our dating life, fitness regimen, or lunch order – we’ve all been in a rut before. You get a little too comfortable more


clear your head: it’s time for a scalp detox

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, tone, moisturize, and repeat. Whether you’re a more

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