the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA UNIVERSE
‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more
AMIKA UNIVERSE
June is not only Pride month, but it is also Cancer Survivor month. For almost two years, amika has supported HairToStay, the first and only...read more
AMIKA UNIVERSE
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more
AMIKA UNIVERSE
Today is national nurses day. As you can imagine, we thought it was really important to highlight this day to show our appreciation for our...read more
AMIKA UNIVERSE
It’s more evident than ever that checking in on yourself and your mental health is so important, as well as the well-being of your loved...read more
AMIKA UNIVERSE
We think it's clear to everyone now that stylists and hairdressers are super important people in the lives of those they style. People are asking...read more
AMIKA UNIVERSE
Here at amika, sustainability is at the forefront of our minds. Whether it's a promotional item or a new formula for a product, we are...read more
AMIKA UNIVERSE
Friends of amika, We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an...read more
AMIKA UNIVERSE
Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more
AMIKA UNIVERSE
Hi friends! This was a HIGHLY requested video from us to create during this social distancing period, and we have delivered! Well, our Lead Pro...read more
AMIKA UNIVERSE
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard that...read more
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