the strand
the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA UNIVERSE
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that Instagram is one of the most...read more
AMIKA UNIVERSE
For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s amazing...read more
AMIKA UNIVERSE
Need some creative inspo for your holiday hair this year? amika has you covered, as per usual. We have three looks for you that we...read more
AMIKA UNIVERSE
Now that it’s officially fall, time to bring out the hats—not only does the accessory serve as decorative headwear that keeps you warm, it’s also...read more
AMIKA UNIVERSE
Ask anyone if they've seen Euphoria and the answer is probably yes. A binge-worthy HBO drama about regular teens doing regular teen things just to...read more
AMIKA UNIVERSE
Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more
AMIKA UNIVERSE
Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of...read more
AMIKA UNIVERSE
Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and have...read more
AMIKA UNIVERSE
Whether it’s our dating life, fitness regimen, or lunch order – we’ve all been in a rut before. You get a little too comfortable and...read more
AMIKA UNIVERSE
We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, tone, moisturize, and repeat. Whether you’re a 10-step...read more
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