the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA UNIVERSE

an interview with Naeemah LaFond, our global artistic director

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AMIKA UNIVERSE

"Don't Fight the Curl, Girl" : as told by Harry James Hanson aka Amber Alert

‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more

AMIKA UNIVERSE

Cancer Survivors Month: Lani’s Story in Her Own Words

June is not only Pride month, but it is also Cancer Survivor month.  For almost two years, amika has supported HairToStay, the first and only...read more

AMIKA UNIVERSE

collection spotlight on color: how to maintain dyed hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

AMIKA UNIVERSE

national nurses day; spotlighting our friends on the front lines

Today is national nurses day. As you can imagine, we thought it was really important to highlight this day to show our appreciation for our...read more

AMIKA UNIVERSE

positive news stories from friends of amika to brighten your day

It’s more evident than ever that checking in on yourself and your mental health is so important, as well as the well-being of your loved...read more

AMIKA UNIVERSE

celebrate national hairdresser's day: how to have an effective virtual consultation with your stylist

We think it's clear to everyone now that stylists and hairdressers are super important people in the lives of those they style. People are asking...read more

AMIKA UNIVERSE

earth day; how to be sustainable during social distancing

Here at amika, sustainability is at the forefront of our minds. Whether it's a promotional item or a new formula for a product, we are...read more

AMIKA UNIVERSE

an update from the amika team

Friends of amika, We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an...read more

AMIKA UNIVERSE

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more

AMIKA UNIVERSE

how to create beach waves with a straightener

Hi friends! This was a HIGHLY requested video from us to create during this social distancing period, and we have delivered! Well, our Lead Pro...read more

AMIKA UNIVERSE

how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard that...read more

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