the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
INSPIRATION
As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI initiative that we’re proud to announce is our partnership with the...read more
INSPIRATION
The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks,...read more
INSPIRATION
photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more
INSPIRATION
We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining each festival—almost...read more
INSPIRATION
ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more
INSPIRATION
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more
INSPIRATION
Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more
INSPIRATION
As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more
INSPIRATION
We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more
INSPIRATION
It’s late October which only means one thing: Halloween costume countdown is upon us. As excited as we are to make up for last year’s...read more
INSPIRATION
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more
INSPIRATION
Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more
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OFFERS
obé x amika giveaway
enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo
BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.
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