the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

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dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts of the industry, aka. our stylists. amika is a...read more

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3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more

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Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runway in Brooklyn, New York with Collection 10. If you’re...read more

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Naeemah LaFond: what’s in my New York Fashion Week hair kit?

As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more

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shine bright with top gloss shine spray

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in slow motion, essentially dripping in (what looks like) liquid...read more

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for the pro's:

One of the most common things stylists hear from clients is that they want their blonde to be “icy” or “ashy”. It’s a huge trend...read more

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for the pro's: 5 ways to be more sustainable in your salon

We may not think about it often, but salons can produce a lot of waste. For instance, did you know that foils currently aren’t being recycled? “95%...read more

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salons we love: Sensa Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

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salons we love: Blueprint Hair Studio

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

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for the pro's: how to use the kure multi-task repair treatment in salon

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once while always keeping client satisfaction  top of mind. We recently launched...read more

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salons we love: Belleair Hair

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

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BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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