the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

SPOTLIGHT

what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder (Carrie Bradshaw, is that you?) what about...read more

SPOTLIGHT

which amika hair oil is best for me?

As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. This typically means hair masks and hair oils (but...read more

SPOTLIGHT

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. Keep reading to see what the future holds for your...read more

SPOTLIGHT

meet amika’s NEW water sign hydrating hair oil

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more

SPOTLIGHT

get your amika gifts in time for the holidays!

If you’re anything like us, you’re in shock that the holiday season is more than halfway over (wasn’t it summer, like, yesterday?). Luckily, you still...read more

SPOTLIGHT

amika’s cyber monday and black friday sales came early!

You know what they say…early birds get groovy hair (or maybe that’s just us). Regardless, we have started our Black Friday and Cyber Monday sales...read more

SPOTLIGHT

amika’s 2022 holiday gift guide

It’s officially November, which means two things: first, time goes by way too fast; and second, holiday shopping is in full force (for some of...read more

SPOTLIGHT

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

SPOTLIGHT

how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more

SPOTLIGHT

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

SPOTLIGHT

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest member of the perk up family, we...read more

SPOTLIGHT

an interview with the co-founder + executive director at HairToStay

Earlier this month, we launched a limited edition jumbo soulfood nourishing mask in honor of our partnership with HairToStay. For every jar purchased, we donate...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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