the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

SPOTLIGHT

what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have noticed looks similar to another one of our products; flash instant...read more

SPOTLIGHT

how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technology, plant butters, and vegan proteins into our...read more

SPOTLIGHT

how to create a holiday hair look for socially distant celebrations

Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more

SPOTLIGHT

upgrade your favorite hair tools to amika, on sale: up to 40% off

Let’s just say it: hair tools are intimidating. Not only can they be expensive, but there’s also a lot of them out there to choose...read more

SPOTLIGHT

value sets available now: which set is right for your hair?

We know it's not even Halloween yet...but we're just too excited to not tell you about our new holiday sets !  You’re probably not ready...read more

SPOTLIGHT

the best hair oil for dry + frizzy hair

Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not all hair oils are created...read more

SPOTLIGHT

the best leave-in conditioner for color-treated and dry hair

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so many on the market making different claims...read more

SPOTLIGHT

how to keep your hair color from fading

If you’re someone who dyes your hair, summer can be a bittersweet season. The sun is shining, it’s hot, and people are in a better...read more

SPOTLIGHT

how to tone or enhance your hair color at home; mixtape color boosting drops

Amp up the intensity of your color with our newest launch, mixtape color boosting drops. These are shade enhancing pigments that you can mix with...read more

SPOTLIGHT

This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us some feedback. Read below for her...read more

SPOTLIGHT

how to get a salon blowout at home

That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different when a skilled stylist is working...read more

SPOTLIGHT

Cancer Survivors Month: Lani’s Story in Her Own Words

June is not only Pride month, but it is also Cancer Survivor month.  For almost two years, amika has supported HairToStay, the first and only...read more

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