the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA UNIVERSE

This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us some feedback. Read below for her...read more

AMIKA UNIVERSE

what's your blowout style? a smooth + sleek vs voluminous blowout routine

When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind or do you stomp the streets...read more

AMIKA UNIVERSE

how to get a salon blowout at home

That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different when a skilled stylist is working...read more

AMIKA UNIVERSE

"Don't Fight the Curl, Girl" : as told by Harry James Hanson aka Amber Alert

‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more

AMIKA UNIVERSE

texture collection spotlight: how to achieve the beach waves of your dreams

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

AMIKA UNIVERSE

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

AMIKA UNIVERSE

collection spotlight on color: how to maintain dyed hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

AMIKA UNIVERSE

how to get the most out of fadeblock pre-shampoo color seal

Not sure if you saw, but we just launched a new product! Welcome fadeblock pre-shampoo color seal to the amika fam! *cheer erupts* This newbie...read more

AMIKA UNIVERSE

how to maintain your hair color and highlights

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend Marisa Roy to document her experience while testing this...read more

AMIKA UNIVERSE

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more

AMIKA UNIVERSE

how to create beach waves with a straightener

Hi friends! This was a HIGHLY requested video from us to create during this social distancing period, and we have delivered! Well, our Lead Pro...read more

AMIKA UNIVERSE

how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard that...read more

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