the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA UNIVERSE

how to fix dry and damaged hair

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and layers of clothing (when it isn’t...read more

AMIKA UNIVERSE

scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based product is used first to remove any...read more

AMIKA UNIVERSE

a handy guide to our detox collection

You may have seen that we recently added two new additions to our detox collection; reset clarifying gel shampoo + reset cooling gel conditioner. We...read more

AMIKA UNIVERSE

how to use reset shampoo + conditioner for your hair journey

We’ve been cooking something up over here at amika and we are so excited to finally share it with you! Introducing TWO new additions to...read more

AMIKA UNIVERSE

let's focus on 2020 and reset your hair

New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more

AMIKA UNIVERSE

a guide to surviving the holidays

While some people might describe the holiday season as the most wonderful time of the year, others might not agree. The year is ending and...read more

AMIKA UNIVERSE

last minute gift guide for procrastinators

Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more

AMIKA UNIVERSE

hairstyles for all of your holiday plans

Need some creative inspo for your holiday hair this year? amika has you covered, as per usual. We have three looks for you that we...read more

AMIKA UNIVERSE

hat season doesn't have to be miserable for your hair

Now that it’s officially fall, time to bring out the hats—not only does the accessory serve as decorative headwear that keeps you warm, it’s also...read more

AMIKA UNIVERSE

our award winning tool for the easiest beach waves

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, we have exactly what you need to...read more

AMIKA UNIVERSE

4 keys to your healthiest scalp yet

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, no matter what the hair type....read more

AMIKA UNIVERSE

texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to your...read more

your cart

Your cart is empty

Hi! We think you’re pretty hot, too.
We’d like to send you an occasional email about new products, sales, events and amika universe stuff.
Oh, and 15% off your first order!

Thank you!

To receive your 15% off promo code, please click the email we just sent you.