the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

what to buy the people you love for valentine's day

Whether you’re spending Valentine's Day with your partner, friends, family, or by yourself, it’s safe to say plans are going to be looking a lot different this year. Instead of your traditional agenda (HOWEVER you choose to celebrate) opt for something more lowkey this year and show everyone you love them by social distancing. 

Dedicate this day to self-love (it falls on a Sunday!!)  by participating in some much-needed TLC. Let’s face it, the world is GOING THROUGH IT right now, and we could all use some time to center ourselves so we can be a better partner, friend, family member, and coworker.  

Treat your face, body, and hair to some serious pampering. Need some hair recommendations for loved ones? You know we have you covered! 

the blonde's

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For all of the blonde bombshells in your life that like to keep it super icy, add the blonde in the big apple kit to your cart. They’ll be the brightest blonde on the block with our ultra-violet pigmented bust your brass collection. The set includes all full-sized bust your brass cool blonde shampoo, conditioner, and supernova blonde moisture and shine cream in our limited edition amika tin. Don’t forget to let your loved-ones know they can reuse the tin; we love sustainability and giving something a second life! 

set includes:

bust your brass cool blonde shampoo

bust your brass cool blonde conditioner

supernova blonde moisture + shine cream 

dry shampoo and product lovers

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Have someone in your life  who opts for dry shampoo more often than  washing their hair? Give them the gift of a squeaky-clean scalp. Our reset double cleansing kit contains everything they’ll need for a deep clean. This set uses key ingredients like pink clay and charcoal for the deepest clean yet. Use all three products in your routine to rid scalp of impurities, remove product build-up, and restore the essential moisture balance. The result: refreshed, re-hydrated, and healthy scalp and hair! 

set includes:

reset pink charcoal scalp cleansing oil

reset clarifying gel shampoo

reset cooling gel conditioner

new to haircare

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We all have those friends who still use drugstore shampoo and conditioner...*cough, cough*, so use V-Day as the perfect time to set them up with some amika minis that will CHANGE their life. Add the city slicker mini haircare travel set to your cart for everything they’ll need to get started. It includes everything needed for a healthy hair routine from start to finish- shampoo to styling. It's perfect for all hair types and textures and includes a reusable travel bag for easy storage. The cherry on top, all products are infused with amika's signature scent; a special blend of orange and grapefruit blossom mixed with sandalwood spice, geranium, and rose. 

set includes:

normcore signature shampoo

normcore signature conditioner

soulfood nourishing mask

brooklyn bombshell blowout spray

perk up dry shampoo

un.done volume and matte texture spray

the heat styler's

smooth criminal polished perfection straightening brush gift set | amika
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Know someone close to you that is constantly using heat on their hair? Give them the gift of not only updated tools, but some amazing styling and heat protecting products to go along with it. Enter, the smooth operator set; all of the products you need for silky, smooth hair from straightening to on-the-go second-day hair essentials.  

set includes:

polished perfection straightening brush 2.0

mighty mini dryer

silken up dry conditioner

the shield anti-humidity spray

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