iRed polished perfection straightening brush

the power of a straightener with the ease of a hair brush—featuring an ion generating projector and upgraded with iRed technology for smoother, shinier hair.

iRed beam technology speeds heat deeper to preserve moisture for instantly smooth hair—with less damage. Negative ion projector emits millions of negative ions that lock in moisture to deliver shiny, smooth results. Ceramic base and cool-tip bristles guarantee safe, easy styling.

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