bust your brass
cool blonde intense repair hair mask
product details
what is bust your brass cool blonde intense repair hair mask?
a salon service in a jar. this ultra-luxe hair mask provides superior toning while strengthening, repairing, and hydrating for bright, healthy blonde.
who it's for
all blondes, silvers + grays are welcome!
why it's special
bring blonde back to life. packed with bond cure technology, plant butters, vegan protein, and ultra-violet pigments-- for your strongest + brightest mane yet!
- the proof is in our claims - this reparative mask is clinically proven to significantly brighten, intensely hydrate, strengthen + repair hair. it results in healthier hair that is 8x more conditioned, 2.2x stronger with 56% less breakage.*
*clinically tested. - ultra-hydration - this luxurious mask is packed with 3 different types of plant butters and adds a healthy dose of moisture to those dry strands.
- tones brassiness - counteract any yellow, unwanted brassy hues for an icy blonde, silver or gray. lookin' cool.
- strengthens + reduces breakage - while also helping to prevent future damage.
how to use?
how-to get your strongest + iciest mane:
please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.
customize your bust your brass routine!
if you are a natural (non-color treated) blonde:
- in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
- use the bust your brass repair mask 1x per week in place of conditioner.
if you are a platinum blonde:
- to maintain tone, use bust your brass shampoo + conditioner every other wash.
- we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
- use bust your brass repair mask 1x per week in place of conditioner.
- if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
- keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.
if you have highlights, a balayage, or natural-looking (color-treated) blonde hair:
- use bust your brass shampoo + conditioner every other wash.
- assess hair's tone and pivot (increase or decrease usage) as needed.
- those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
- please note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.
if you have gray hair:
- use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.
if you are a textured blonde:
- follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs.
ingredients
key ingredients
- bond cure technology - an innovative complex targeting hydrogen bonds, which are the most prone to breakage.
- plant butters – includes three plant butters: mango butter extract which is packed with omegas and vitamins a, c, and e, omega-6 fatty acid-rich borage oil, and shea butter that’s loaded with vitamins, minerals, and five principle fatty acids
- vegan proteins- derived from quinoa, vegan proteins are made up of essential amino acids which can provide keratin-like benefits from a plant source.
- ultra-violet pigments – counteract yellow and brassy tones to bring out the best shades of blonde, silver, and gray.
- *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor
full ingredients
water/aqua/eau, cetyl alcohol, isopropyl myristate, behentrimonium chloride, cetearyl alcohol, dimethicone, glycerin, fragrance/parfum, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage) seed oil, mangifera indica (mango) seed butter, butyrospermum parkii (shea) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride, magnesium aluminum silicate, butylene glycol, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, aminomethyl propanol, chlorphenesin, bht, ethylhexylglycerin, citric acid, phenoxyethanol, isopropyl alcohol, violet external 2 (ci 60730)
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
where it's made
israel
sustainability
contains recycled material: 3.3 oz / 100 ml, 8 oz / 250 ml, and 2 oz / 60 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
HOW TO RECYCLE
wash, condition and hair mask your way to a brighter + healthier looking blonde
healthier hair that is 8x more conditioned, 2.2x stronger with 56% less breakage, clinically tested.
word on the street
"This deep-conditioning mask deserves a billion gold stars for its ability to keep blonde hair bright and fresh."
- Cosmopolitan
"a must-have hair mask for blonds"
- POPSUGAR
"Deep hydration for dry, brittle hair"
- InStyle
"As close as you can get to an appointment with your colorist"
- NewBeauty
works well with...
A-train: 5 steps to a bright blonde blowout
how to find your perfect hair routine for your shade of blonde
how to maintain your icy blonde hair
NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
FAQ
what are bonds?
hair is made up of different kinds of bonds that impact the strength and elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, and more. damage leads to hair looking dull, damaged, frizzy, and unmanageable.
what is bond cure technology?
the bond cure technology used in the bust your brass collection is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage.
what is brassiness?
brassiness refers to unwanted warm and yellow tones that appear over time in blonde, silver, and grey hair as it is washed and exposed to environmental stressors. the bust your brass collection counteracts brassiness by using ultra violet pigments to neutralize warm tones, resulting in cool shades of blonde, silver, and gray.
what types of damage does the bond cure technology repair?
the bust your brass collection, formulated with bond cure technology, targets all types of damage-- from chemical, to mechanical, to natural breakage and environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.
how does the bond cure technology work compared to other bonding products on the market?
the bond cure technology in the bust your brass collection is formulated to target hydrogen bonds, the most abundant bonds in your hair. hydrogen bonds are the most fragile bonds in hair, and are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, and more. the bust your brass collection targets all kinds of damage and strengthens hair to prevent future breakage. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage.
is there any keratin in these products?
no! we’ve replaced keratin with hydrolyzed quinoa, a vegan protein, so the new bust your brass collection is 100% vegan and does not build up on hair when used as directed.