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what does a hair primer do?
Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer fo...
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brassiness vs warmth: the truth behind the "yellow"
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If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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heist molding blend has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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everything to know about perk up plus extended clean dry shampoo
If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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how to get a salon blowout at home
That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different...
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NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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your amika winter hair horoscope is in
Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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how to use reset shampoo + conditioner for your hair journey
We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...
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how to fix dry and damaged hair
Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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sexture beach look shampoo has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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detox collection spotlight: how to achieve a happy + healthy scalp
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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