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how to hydrate, strengthen, and protect your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard...
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A-train: 7 steps to a voluminous hair look
Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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how to recycle your amika products with TerraCycle®
Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...
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ride that summer hair wave all year round: NEW high tide jumbo deep waver
We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...
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how different hair types use amika’s hydro rush collection
For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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the best leave-in conditioner for color-treated and dry hair
Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
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how to earn points and redeem free gifts with amika
Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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quench your strands with the best hydrating hair mask
We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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how to quickly add volume to your hair
Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that...
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how to revive flat + limp hair: a guide
If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...
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for the pro's: how to use the kure multi-task repair treatment in salon
It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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dream routine: our stylists sound off
As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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