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4 keys to your healthiest scalp yet
You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...
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5 quirky but true facts about sea buckthorn berry
Let’s shine the spotlight on sea buckthorn berry, shall we? We just can’t seem to get enough of the ...
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how to maintain your icy blonde hair
If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...
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go to bed with amika
Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...
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amika is officially B Corp certified!
Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...
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the kure intense bond repair mask vs. multi-task repair treatment
It’s time to set the record straight – what is the difference between the kure multi-task repair tre...
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how to define and style your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard...
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the hair mask you’re bound to bond with
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...
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texture collection spotlight: how to achieve the beach waves of your dreams
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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the 10 perks of perk up dry shampoo
Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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hair porosity 101
Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...
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4 perk up dry shampoo questions answered
photo by wes.orians
National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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