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target hair woes + bring strands back to life. shop by hair concern to find hair care curated to your needs, from dry hair to scalp care - find your match.
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hair masking 101
Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers a...
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drench your hair with NEW hydro rush intense moisture collection
Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...
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the kure collection spotlight: how to fix damaged hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...
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which shampoo and conditioner is right for me?
As haircare specialists, we know the first and most important step of any hair routine is shampoo an...
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