Gigi Hadid on the phone
amika universe

5 things Instagram made me buy

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...
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Demi Rivera - Ecommerce Coordinator
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meet the team: how our ecommerce coordinator embraces her Hispanic heritage

For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...
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amika partnership with beauty changes lives
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recipients are in: Beauty Changes Lives x amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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shower shelfie
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amika is now certified Clean + Planet Positive at Sephora

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...
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rooted in growth 2023 grant program graphic
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meet the recipients: amika x SoGal Foundation Rooted in Growth Startup Grant Program 

amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequ...
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the wizard silicone-free detangling primer
products

spray your way to help HairToStay

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free d...
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black square
amika universe

A Letter to our Community: Allyship and our Company’s Promise

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...
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Naeemah LaFond - amika Global Artistic Director
amika universe

spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...
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empty amika box reused to hold hair accessories and makeup
amika universe

what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...
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amika: a friend to her, him, them, and you graphic
amika universe

Support and Educational Resource for the LGBTQ+ Community and Allies

Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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stop asian hate text block
amika universe

support and educational resource for the AAPI community and allies

amika stands with the AAPI community and will continue to denounce racism of any kind. Our hearts an...
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pledge to be net zero by 2030 graphic
amika universe

an interview with amika’s sustainability specialist

Happy Earth Day! For those of you who know us, you know that going green is one of the top initiativ...
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