hydro rush shampoo and conditioner and the kure shampoo and conditioner
products

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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blonde person posing
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how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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bust your brass cool blonde shampoo and conditioner and supernova blonde moisture and shine cream
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blonde collection spotlight: how to keep your blonde brass-free

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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mirrorball high shine + protect antioxidant shampoo and conditioner
products

sun + sand while protecting your strands

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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shopping basket filled with curl collection and hydration collection products
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how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series!  Textured hair needs 4 main things to thrive: styling, st...
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three soulfood nourishing mask jars
products

5 ways to cure your dry, winter hair woes

It’s only fitting that this article is currently being written on New York’s first official snow day...
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black square
amika universe

A Letter to our Community: Allyship and our Company’s Promise

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...
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amika and farmacy products
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scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
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Naeemah LaFond - amika Global Artistic Director
amika universe

spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...
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empty amika box reused to hold hair accessories and makeup
amika universe

what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...
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soulfood nourishing mask, reset pink charcoal scalp cleansing oil, and vault color-lock leave-in conditioner
how to

how to deeply cleanse your curls, coils, and kinks

photo by healthy_is_the_new_black Welcome to our curly hair routine series!  Curls, coils, and ki...
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amika: a friend to her, him, them, and you graphic
amika universe

Support and Educational Resource for the LGBTQ+ Community and Allies

Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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