normcore
signature shampoo
$10.00
-
$63.00
normcore
signature conditioner
$10.00
-
$63.00
mirrorball
high shine + protect antioxidant shampoo
$26.00
-
$68.00
mirrorball
high shine + protect antioxidant conditioner
$26.00
-
$68.00
the kure
bond repair shampoo for damaged hair
$13.00
-
$75.00
the kure
bond hair repair conditioner
$13.00
-
$75.00
hydro rush
intense moisture shampoo
$12.00
-
$68.00
hydro rush
intense moisture conditioner for dry hair
$12.00
-
$68.00
bust your brass
cool blonde repair shampoo
$13.00
-
$75.00
bust your brass
cool blonde repair conditioner
$13.00
-
$75.00
3D
volume and thickening shampoo
$40.00
-
$75.00
3D
volume and thickening conditioner
$28.00
-
$75.00
velveteen dream
smoothing shampoo
$28.00
-
$75.00
velveteen dream
smoothing conditioner
$28.00
-
$75.00
reset
clarifying + cleansing gel shampoo
$29.00
reset
cooling gel hair conditioner
$29.00
save$11
the kure strength repair shampoo
forever friend bottle + pouch duo
$45.00
$56.00
save$11
the kure strength repair conditioner
forever friend bottle + pouch duo
$45.00
$56.00
forever friend
refillable shampoo bottle
$12.00
forever friend
refillable conditioner bottle
$12.00
save$21
super strength
strength repair wash + care set
$53.00
$74.00
save$19
hydration happy hour
hydration wash + care set
$53.00
$72.00
save$21
sublime shine
shine wash + care set
$53.00
$74.00
save$19
bye bye brass
wash + care hair set
$55.00
$74.00

clinically proven to wow

power your wash days with performance-packed shampoos + conditioners

normcore signature shampoo and conditioner

more conditioned*

*clinically proven, when shampoo + conditioner are used together as a system.

hydro rush intense moisture shampoo and conditioner

more hydration*

*clinically proven, when shampoo + conditioner are used together as a system.

the kure bond repair shampoo and conditioner

less breakage*

*clinically proven, when shampoo + conditioner are used together as a system.

mirrorball high shine + protect antioxidant shampoo and conditioner

more shine*

*clinically proven, when shampoo + conditioner are used together as a system.

sea buckthorn berry ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. this star ingredient is one of the most potent natural ingredients on the planet. one of the few known plant sources of the fatty acid omega 7, this superfruit is also rich in vitamin C, A + contains antioxidants, making it an ideal ingredient for both the hair and scalp.

learn more

model pouring refill pouch into forever friend bottle

pal to the planet

purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past. using forever friend bottles + refill pouches reduced environmental impact by 98%* *after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.

learn more