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how to tell if your hair is dry or damaged
Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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how to keep your blonde cool in summer
If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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blonde collection spotlight: how to keep your blonde brass-free
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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sun + sand while protecting your strands
Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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how to deeply moisturize your curls, coils + kinks
Welcome to our curly hair routine series!
Textured hair needs 4 main things to thrive: styling, st...
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5 ways to cure your dry, winter hair woes
It’s only fitting that this article is currently being written on New York’s first official snow day...
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A Letter to our Community: Allyship and our Company’s Promise
As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...
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scalp is skin too, how are you taking care of yours?
By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
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spotlight on: Naeemah LaFond, amika Global Artistic Director
Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...
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what is sustainability?: how amika is trying to be more earth-friendly
For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...
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how to deeply cleanse your curls, coils, and kinks
photo by healthy_is_the_new_black
Welcome to our curly hair routine series!
Curls, coils, and ki...
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Support and Educational Resource for the LGBTQ+ Community and Allies
Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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