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what does a hair primer do?
Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer fo...
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amika universe
brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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products
heist molding blend has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products
everything to know about perk up plus extended clean dry shampoo
If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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how to
how to get a salon blowout at home
That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different...
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how to
NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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amika universe
your amika winter hair horoscope is in
Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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products
how to use reset shampoo + conditioner for your hair journey
We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...
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how to
how to fix dry and damaged hair
Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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products
sexture beach look shampoo has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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featured
detox collection spotlight: how to achieve a happy + healthy scalp
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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