Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not ...

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...

It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...

When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...

When asked what a face mask is, what comes to mind? A spa night with your friends? Maybe a set of cu...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...