amika model with brunette, straight hair in front of an orange background and wearing an orange shirt

straight hair products

  • big hit

    volumizing shampoo

    4.8
    Rated 4.8 out of 5 stars
    240 Reviews
    $28.00
    -
    $75.00
  • big hit

    volumizing conditioner

    4.8
    Rated 4.8 out of 5 stars
    223 Reviews
    $28.00
    -
    $75.00
  • amika rising star volumizing finishing spray 5.3 oz bottle
    rising star

    volumizing finishing spray

    4.7
    Rated 4.7 out of 5 stars
    221 Reviews
    $16.00
    -
    $29.00
  • perk up

    talc-free dry shampoo

    4.8
    Rated 4.8 out of 5 stars
    1,477 Reviews
    $15.00
    -
    $40.00
  • normcore

    signature shampoo

    4.8
    Rated 4.8 out of 5 stars
    3,252 Reviews
    $10.00
    -
    $63.00
  • normcore

    signature conditioner

    4.9
    Rated 4.9 out of 5 stars
    2,922 Reviews
    $10.00
    -
    $63.00
  • super-sized signature set | normcore shampoo and conditioner + wizard silicone free
    save$39
    super-sized signature set

    normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer

    $118.00
    $157.00
  • super-sized signature set | normcore shampoo and conditioner + wizard
    save$38
    super-sized signature set

    normcore nourishing shampoo + conditioner + the wizard detangling primer

    $115.00
    $153.00
  • amika perk up ultra oil control dry shampoo 5.3 oz bottle
    perk up ultra

    oil control dry shampoo

    4.6
    Rated 4.6 out of 5 stars
    308 Reviews
    $16.00
    -
    $43.00
  • amika smooth over frizz-fighting treatment 200 ml / 6.7 fl oz
    smooth over

    frizz-fighting treatment mask

    4.7
    Rated 4.7 out of 5 stars
    301 Reviews
    $32.00
  • amika fluxus touchable hairspray in ful retail size - 8.2 oz
    fluxus

    touchable, flexible hold hairspray

    4.8
    Rated 4.8 out of 5 stars
    1,657 Reviews
    $10.00
    -
    $26.00
  • brooklyn bombshell

    blowout + blow dry spray

    4.7
    Rated 4.7 out of 5 stars
    1,490 Reviews
    $14.00
    -
    $30.00
  • plus size

    perfect body hair mousse

    4.8
    Rated 4.8 out of 5 stars
    1,216 Reviews
    $12.00
    -
    $30.00
  • amika perk up plus extended clean dry shampoo in 5.3 oz / 199 ml size
    perk up plus

    extended clean dry shampoo

    4.8
    Rated 4.8 out of 5 stars
    1,011 Reviews
    $16.00
    -
    $43.00
  • blockade

    heat defense hair serum, heat protectant serum

    4.9
    Rated 4.9 out of 5 stars
    949 Reviews
    $32.00
  • 4.8
    Rated 4.8 out of 5 stars
    673 Reviews
    $30.00
  • back
    blowout babe

    thermal ionic hairbrush

    4.1
    Rated 4.1 out of 5 stars
    235 Reviews
    $100.00
  • image of bust your brass cool blonde strength repair shampoo 9.2oz / 275ml.
    bust your brass

    cool blonde strength repair shampoo

    4.9
    Rated 4.9 out of 5 stars
    942 Reviews
    $28.00
    -
    $75.00
  • image of the bust your brass cool blonde strength repair conditioner 9.2oz / 275ml.
    bust your brass

    cool blonde strength repair conditioner

    4.9
    Rated 4.9 out of 5 stars
    629 Reviews
    $28.00
    -
    $75.00
  • headstrong

    intense hold hairspray

    4.8
    Rated 4.8 out of 5 stars
    793 Reviews
    $10.00
    -
    $26.00
  • dream routine

    overnight hydrating hair mask

    4.8
    Rated 4.8 out of 5 stars
    715 Reviews
    $32.00
  • hydro rush

    intense moisture leave-in conditioner

    4.8
    Rated 4.8 out of 5 stars
    690 Reviews
    $12.00
    -
    $29.00
  • super-sized signature set

    normcore shampoo and conditioner + soulfood mask

    4.9
    Rated 4.9 out of 5 stars
    270 Reviews
    $88.00
    $145.00
  • flash

    instant shine mask for shiny hair

    4.8
    Rated 4.8 out of 5 stars
    1,031 Reviews
    $30.00