amika has always championed diversity and inclusivity, but as we grew increasingly aware of the ineq...

in the amikaverse, there’s hair styling oils for just about every hair ask—but which is right for yo...

in the world of haircare, hair oils are one of those products that garner a lot of opinions. for som...

introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...

here it comes: the final rush of holiday shopping. did you find that perfect thing for everyone? is ...

it’s a familiar feeling every year: the holidays are approaching, you start to panic, gift-buying be...

you already know that friendships are important, but what do you do when you realize that the friend...

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...

toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...

transportation to the amikaverse is boarding and ready for blast off! this is your one-way ticket to...

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...