products

meet NEW smooth over frizz-fighting treatment

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
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new

a galactic guide to our holiday gift sets

transportation to the amikaverse is boarding and ready for blast off! this is your one-way ticket to...
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hydro rush intense moisture mask
products

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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hand pumping hand wash
products

get your hands on amika's newest launch

Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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perk up dry shampoo and perk up plus dry shampoo
products

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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model holding double agent 2-in-1 blow dryer and straightening brush
products

The NEW double agent 2-in-1 blow dryer + straightening brush is here

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
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hair blow dryer brush 2.0, silken up dry conditioner, and vandal volume powder spray
products

what's your blowout style? a smooth + sleek vs voluminous blowout routine

When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...
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the kure multi-task repair treatment
products

how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
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perk up dry shampoo surrounded by ingredients
products

got grit dry texture paste has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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texture collection products versus volume collection products
products

texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift...
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dream routine overnight treatment on nightstand
products

how to put dry hair to bed with our NEW overnight hydration treatment

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
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the wizard detangling primer
products

the NEW wizard silicone-free detangling primer

Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
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