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meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
readArticle![smooth over pro frizz fighting treatment](https://cdn.sanity.io/images/3x9887l8/usa/245821b4aced7b27653a498b31243fca9a93f9b2-2048x1198.png)
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new! pro smooth over frizz-fighting treatment: our first salon-only service
toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...
readArticle![amika NEW smooth over frizz-fighting treatment](https://cdn.sanity.io/images/3x9887l8/usa/1e1bf97356d14d7cdae942a95f036d20db9b727a-2048x1198.png)
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meet NEW smooth over frizz-fighting treatment
got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
readArticle![amika holiday value sets](https://cdn.sanity.io/images/3x9887l8/usa/1dd1c34ae5703309fba9695e0b3ab568ceec8b18-2048x1198.png)
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a galactic guide to our holiday gift sets
transportation to the amikaverse is boarding and ready for blast off! this is your one-way ticket to...
readArticle![hydro rush intense moisture mask](https://cdn.sanity.io/images/3x9887l8/usa/a36d2ba8827af1965a543fdc190b3dfe23ef11e5-2048x1198.jpg)
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meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
readArticle![hand pumping hand wash](https://cdn.sanity.io/images/3x9887l8/usa/e05da983454a1f076481b325c1bd39f2df5e0433-855x500.jpg)
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get your hands on amika's newest launch
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
readArticle![perk up dry shampoo and perk up plus dry shampoo](https://cdn.sanity.io/images/3x9887l8/usa/da63bb67f229f8fc9dc1d8e4844b9a167ad82b20-855x500.webp)
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everything to know about perk up plus extended clean dry shampoo
If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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The NEW double agent 2-in-1 blow dryer + straightening brush is here
The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
readArticle![hair blow dryer brush 2.0, silken up dry conditioner, and vandal volume powder spray](https://cdn.sanity.io/images/3x9887l8/usa/9d39199e7510b527dcdbfa41ba1f1a90ff8d2e40-855x500.jpg)
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what's your blowout style? a smooth + sleek vs voluminous blowout routine
When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...
readArticle![the kure multi-task repair treatment](https://cdn.sanity.io/images/3x9887l8/usa/3071c2e4d1b7379cc686bef6f65be587f31f8fdc-855x500.jpg)
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how to use the kure multi-task treatment to repair damaged hair
If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
readArticle![texture collection products versus volume collection products](https://cdn.sanity.io/images/3x9887l8/usa/f01aa64582977bcc03f43a90057df9ec4e30a7f4-855x500.jpg)
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texture vs. volume: the truth behind that oomph
So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift...
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