![Image of sea buckthorn berries in the middle of a drop of sea buckthorn oil against a cream background.](https://cdn.sanity.io/images/3x9887l8/usa/bc253359d15c23d6d1b02dd40672c0a28404d49f-1440x640.jpg)
![Image of sea buckthorn berries floating within a drop of sea buckthorn oil against a cream background.](https://cdn.sanity.io/images/3x9887l8/usa/0ade25a631ea71b5e999f3a7f35af4f3654798f8-375x620.jpg)
meet your superfruit soulmate
we've infused every single formula with our signature ingredient, sea buckthorn.
![Image of full-size soulfood mask with lid open featuring sea buckthorn berries beside it.](https://cdn.sanity.io/images/3x9887l8/usa/bc355f766dfb59511e702e1fe6052e182c176d42-334x334.png)
![Image of full-size soulfood mask with lid open featuring sea buckthorn berries beside it.](https://cdn.sanity.io/images/3x9887l8/usa/bc355f766dfb59511e702e1fe6052e182c176d42-334x334.png)
sea buckthorn-powered haircare
known as 1 of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin. sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.
discover our superfruit soul
the essence of who we are + what we create.
sea buckthorn is the solution
![Image of sea buckthorn berry in the center of a droplet.](https://cdn.sanity.io/images/3x9887l8/usa/9c4367f1b1515a3a6d240ab1336a3e236c802e53-412x412.png)
1
what are lipids?
lipids help to make up the foundation of the hair structure and are crucial to protecting strands against damage + moisture loss.
![Image of red-haired model washing their hair.](https://cdn.sanity.io/images/3x9887l8/usa/462f7d6c194eaf6d2094d3c2bc9928329df44191-335x335.png)
2
why replenish lipids?
daily washing, UV exposure + chemical treatments can cause a loss of lipids in the hair structure which can lead to damage + unwanted frizz. no thanks.
![Image of red-haired model with styled hair](https://cdn.sanity.io/images/3x9887l8/usa/ddd226bd32724165a295d404da1a1932c7fc0d61-412x412.png)
3
how does sea buckthorn help?
our signature superfruit is packed with free fatty acids (lipids!), plus it's 70x stronger than vitamin C + has 3x more vitamin A than a carrot. talk about a powerhouse.
![Image of hand holding a piece of sea buckthorn.](https://cdn.sanity.io/images/3x9887l8/usa/b644ccba62ec00011e2f08cd11d4ffdc4fdb9554-335x335.png)
![Image of hand holding a piece of sea buckthorn.](https://cdn.sanity.io/images/3x9887l8/usa/b644ccba62ec00011e2f08cd11d4ffdc4fdb9554-335x335.png)
a responsibly-sourced superfruit
as proud pals to the planet, we sustainably source our sea buckthorn from a socially + environmentally-responsible, certified organic farm, Puredia, on the Tibetan Plateau in western China.
![Image of two people walking through a green field. The two individuals' have baskets on their back filled with sea buckthorn.](https://cdn.sanity.io/images/3x9887l8/usa/e031d23c0e57a8585cef5b870022ff78c54dcc4d-628x410.jpg)
sustainable sourcing
our pollution-free superfruit is harvested in a certified organic farm, where pesticides + plastic are prohibited. every farmer is trained in sustainable harvesting methods in harmony with the natural cycle.
![Image of sea buckthorn berries growing on a branch.](https://cdn.sanity.io/images/3x9887l8/usa/e719e9e46f441f7770cf833d41773c28c9876c30-628x410.jpg)
social responsibility
Puredia, where we source our superfruit, has donated $1 million dollars to the Sea Buckthorn Fund for Poverty Alleviation to provide education to local children + boost ecotourism to encourage community engagement + preservation of biodiversity.
![the wizard detangling primer animated gif with sea buckthorn floating in water](https://cdn.sanity.io/images/3x9887l8/usa/ceecbad924f8b746b6f7bdfe71f40309ed2270f3-628x628.gif)
![the wizard detangling primer animated gif with sea buckthorn floating in water](https://cdn.sanity.io/images/3x9887l8/usa/ceecbad924f8b746b6f7bdfe71f40309ed2270f3-628x628.gif)
meet the wizard, one of our favorite superfruit heroes
this lipid-replenishing, sea buckthorn-powered priming mist preps all hair types, protects against 450°F + nourishes for silky, shiny strands.