• normcore

    signature shampoo

    $10.00
    -
    $63.00
  • normcore

    signature conditioner

    $10.00
    -
    $63.00
  • mirrorball

    high shine + protect antioxidant shampoo

    $26.00
    -
    $68.00
  • mirrorball

    high shine + protect antioxidant conditioner

    $26.00
    -
    $68.00
  • the kure

    bond repair shampoo for damaged hair

    $28.00
    -
    $75.00
  • the kure

    bond hair repair conditioner

    $28.00
    -
    $75.00
  • hydro rush

    intense moisture shampoo

    $26.00
    -
    $68.00
  • hydro rush

    intense moisture conditioner for dry hair

    $26.00
    -
    $68.00
  • bust your brass

    cool blonde repair shampoo

    $13.00
    -
    $75.00
  • bust your brass

    cool blonde repair conditioner

    $13.00
    -
    $75.00
  • 3D

    volume and thickening shampoo

    $28.00
    -
    $75.00
  • 3D

    volume and thickening conditioner

    $28.00
    -
    $75.00
  • velveteen dream

    smoothing shampoo

    $28.00
    -
    $75.00
  • velveteen dream

    smoothing conditioner

    $28.00
    -
    $75.00
  • reset

    exfoliating jelly shampoo

    $28.00
  • reset

    clarifying + cleansing gel shampoo

    $29.00
  • reset

    cooling gel hair conditioner

    $29.00
  • forever friend

    refillable shampoo bottle

    $12.00
  • forever friend

    refillable conditioner bottle

    $12.00
  • moisture magnet

    hydration wash + care hair set

    $53.00
    $72.00
  • save$19
    t(hair)apy

    repair wash + care hair set

    $55.00
    $74.00
  • save$19
    bye bye brass

    wash + care hair set

    $55.00
    $74.00
  • save$14
    gloss over

    hair routine trial set

    $30.00
    $44.00
  • save$20
    rescue team

    hair routine trial set

    $30.00
    $50.00
clinically proven to wow
power your wash days with performance-packed shampoos and conditioners
normcore - 7x more conditioned*
0x
more conditioned*
*clinically proven, when shampoo + conditioner are used together as a system.
0x
more hydration*
*clinically proven, when shampoo + conditioner are used together as a system.
kure - 55% less breakage*
0%
less breakage*
*clinically proven, when shampoo + conditioner are used together as a system.
45% more shine*
0%
more shine*
*clinically proven, when shampoo + conditioner are used together as a system.
sea buckthorn berry ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. this star ingredient is one of the most potent natural ingredients on the planet. one of the few known plant sources of the fatty acid omega 7, this superfruit is also rich in vitamin C, A + contains antioxidants, making it an ideal ingredient for both the hair and scalp.

model pouring refill pouch into forever friend bottle

pal to the planet

purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past. using forever friend bottles + refill pouches reduced environmental impact by 98%* *after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.

wash care for all types of hair

watch to discover science-backed shampoo + conditioner formulas

FAQ

shampoos + conditioners

wash your way. we've got something for everyone.