amika liter-sized bottles of shampoo and conditioner arranged against a light green and darker green patterned background

major wash day upgrades

from hydrating heroes to color protectors, find the shampoo + conditioner your hair's been waiting for.

take the quiz

power your shower

with clinically proven shampoos + conditioners

amika the protector shampoo and conditioner bottles in a red shower setting

up to 40 washes

of color protection*

*clinically proven

image of the forget frizz shampoo and conditioner against a pink background.

up to 74%

less frizz for 3 days in high humidity*

*clinically proven.

amika the kure strength repair shampoo and conditioner bottles sit on a white surface with a green brush next to them and in front of a blue-green tiled background

less breakage*

*clinically proven, when shampoo + conditioner are used together as a system.

bottles of amika normcore nourishing shampoo + conditioner

more conditioned*

*clinically proven, when shampoo + conditioner are used together as a system.

Image of our NEW big hit volumizing shampoo and conditioner against a purple tiled background.

more volume*

*clinically proven, when using big hit shampoo + conditioner together as a system.

Image of hydro rush intense moisture shampoo and conditioner against a blue tiled background.

more hydration*

*clinically proven, when shampoo + conditioner are used together as a system.

Image of mirrorball high shine + protectant antioxidant shampoo and conditioner against a pink tiled background.

more shine*

*clinically proven, when shampoo + conditioner are used together as a system.

how we're upgrading your frizz routine

you loved velveteen dream shampoo + conditioner, so we made it even better.

A before and after image of a model's hair. The image on the left shows a model's hair before using the NEW frizz routine, and the image on the right is after using the new routine.

now clinically proven to reduce frizz by up to 74%
adds lightweight hydration without weighing hair down

meet the protector

a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*

⃰ clinically proven.

close-up image of vibrant, wavy red hair

having wash care worries?

take our quiz to unlock your custom shampoo + conditioner routine made with your strands in mind.

sea buckthorn berry ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

learn more

FAQ

are all amika shampoos + conditioners vegan?

yes! all amika shampoos + conditioners are vegan.

are all amika shampoos + conditioners safe for keratin, brazilian, or other chemically treated hair?

yes! our shampoos + conditioners are suitable for keratin, brazilian, or other chemically treated hair.

are amika all shampoos + conditioners color safe?

yes! our shampoos + conditioners are suitable for color-treated hair.

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

how are forever friend shampoo + conditioner bottles better for the planet than regular PCR bottles?

after using the forever friend bottle for 1 year, your environmental impact* is reduced by 69% compared to 2 PCR bottles. *generated from sustainable minds software.