amika models holding shampoo and conditioner bottles in front of cream tile background

every haircare routine needs a hero

conquer every concern with clinically proven shampoos + conditioners.​ share your hair goals + get a personalized plan in just a few clicks.
  • NEW
    big hit

    volumizing shampoo

    4.8
    Rated 4.8 out of 5 stars
    184 Reviews
    $28.00
    -
    $75.00
  • NEW
    big hit

    volumizing conditioner

    4.9
    Rated 4.9 out of 5 stars
    176 Reviews
    $28.00
    -
    $75.00
  • normcore

    signature shampoo

    4.8
    Rated 4.8 out of 5 stars
    3,170 Reviews
    $10.00
    -
    $63.00
  • normcore

    signature conditioner

    4.9
    Rated 4.9 out of 5 stars
    2,843 Reviews
    $10.00
    -
    $63.00
  • mirrorball

    high shine + protect antioxidant shampoo

    4.6
    Rated 4.6 out of 5 stars
    594 Reviews
    $26.00
    -
    $68.00
  • mirrorball

    high shine + protect antioxidant conditioner

    4.8
    Rated 4.8 out of 5 stars
    450 Reviews
    $26.00
    -
    $68.00
  • the kure

    strength repair shampoo

    4.9
    Rated 4.9 out of 5 stars
    1,809 Reviews
    $13.00
    -
    $75.00
  • the kure

    strength repair conditioner

    4.9
    Rated 4.9 out of 5 stars
    1,487 Reviews
    $13.00
    -
    $75.00
  • hydro rush

    intense moisture shampoo

    4.8
    Rated 4.8 out of 5 stars
    918 Reviews
    $12.00
    -
    $68.00
  • hydro rush

    intense moisture conditioner for dry hair

    4.7
    Rated 4.7 out of 5 stars
    814 Reviews
    $12.00
    -
    $68.00
  • bust your brass

    cool blonde strength repair shampoo

    4.9
    Rated 4.9 out of 5 stars
    925 Reviews
    $13.00
    -
    $75.00
  • bust your brass cool blonde conditioner 275ml
    bust your brass

    cool blonde strength repair conditioner

    4.9
    Rated 4.9 out of 5 stars
    623 Reviews
    $13.00
    -
    $75.00
  • velveteen dream

    smoothing shampoo

    4.8
    Rated 4.8 out of 5 stars
    1,798 Reviews
    $28.00
    -
    $75.00
  • velveteen dream

    smoothing conditioner

    4.8
    Rated 4.8 out of 5 stars
    1,895 Reviews
    $28.00
    -
    $75.00
  • image of amika reset clarifying gel shampoo 200 ml / 6.7 US fl oz
    reset

    clarifying + cleansing gel shampoo

    4.7
    Rated 4.7 out of 5 stars
    794 Reviews
    $29.00
  • image of amika reset cooling gel conditioner in 200 ml / 6.7 US fl oz size
    reset

    cooling gel hair conditioner

    4.7
    Rated 4.7 out of 5 stars
    553 Reviews
    $29.00
  • save$11
    NEW
    the kure strength repair shampoo

    forever friend bottle + pouch duo

    4.9
    Rated 4.9 out of 5 stars
    38 Reviews
    $45.00
    $56.00
  • save$11
    NEW
    the kure strength repair conditioner

    forever friend bottle + pouch duo

    4.9
    Rated 4.9 out of 5 stars
    39 Reviews
    $45.00
    $56.00
  • forever friend

    refillable shampoo bottle

    4.7
    Rated 4.7 out of 5 stars
    136 Reviews
    $12.00
  • forever friend

    refillable conditioner bottle

    4.6
    Rated 4.6 out of 5 stars
    144 Reviews
    $12.00
  • image of super strength repair wash + care set. set includes: full-size kure bond repair shampoo and conditioner alongside travel size kure bond repair mask and silicone-free wizard detangling primer.
    NEW
    super strength

    strength repair wash + care set

    4.9
    Rated 4.9 out of 5 stars
    130 Reviews
    $53.00
    $74.00
  • amika hydration happy hour hydration wash + care set. hydro rush intense moisture shampoo + conditioner, dream routine overnight hydration treatment mask, and hydro rush intense moisture leave-in conditioner.
    NEW
    hydration happy hour

    hydration wash + care set

    4.8
    Rated 4.8 out of 5 stars
    104 Reviews
    $42.00
    $72.00
  • amika sublime shine wash + care routine set: mirrorball high shine + protect antioxidant shampoo + conditioner, flash intense shine mask treatment, and the wizard silicone-free detangling primer. shown with gift box.
    NEW
    sublime shine

    shine wash + care set

    4.8
    Rated 4.8 out of 5 stars
    53 Reviews
    $53.00
    $74.00
  • NEW
    super-sized signature set

    normcore shampoo and conditioner + soulfood mask

    4.9
    Rated 4.9 out of 5 stars
    224 Reviews
    $88.00
power your shower
with clinically proven shampoos + conditioners
Image of our NEW big hit volumizing shampoo and conditioner against a purple tiled background.
0x
more volume*
*clinically proven, when using big hit shampoo + conditioner together as a system.
Image of normcore signature shampoo and conditioner against an orange tiled background.
0x
more conditioned*
*clinically proven, when shampoo + conditioner are used together as a system.
Image of the kure shampoo and conditioner against a green tiled background.
0%
less breakage*
*clinically proven, when shampoo + conditioner are used together as a system.
Image of hydro rush intense moisture shampoo and conditioner against a blue tiled background.
0x
more hydration*
*clinically proven, when shampoo + conditioner are used together as a system.
Image of mirrorball high shine + protectant antioxidant shampoo and conditioner against a pink tiled background.
0%
more shine*
*clinically proven, when shampoo + conditioner are used together as a system.
All Shampoos and Conditioners

power your hair's potential

with a custom shampoo + conditioner routine that's just-right for your strands.
sea buckthorn berry ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

model pouring refill pouch into forever friend bottle

pal to the planet

purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past. using forever friend bottles + refill pouches reduced environmental impact by 98%.* *after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.

who’s your wash day hero?​

discover the mane character of your wash day with shampoo + conditioner formulas made to match you + everything your hair needs, wants + loves.​

FAQ

are all amika shampoos + conditioners vegan?

yes! all amika shampoos + conditioners are vegan.

are all amika shampoos + conditioners safe for keratin, brazilian, or other chemically treated hair?

yes! our shampoos + conditioners are suitable for keratin, brazilian, or other chemically treated hair.

are amika all shampoos + conditioners color safe?

yes! our shampoos + conditioners are suitable for color-treated hair.

what is the amika signature scent?

an intoxicating blend of warm vanilla, spicy sweet clover + fresh citrus.

how are forever friend shampoo + conditioner bottles better for the planet than regular PCR bottles?

after using the forever friend bottle for 1 year, your environmental impact* is reduced by 69% compared to 2 PCR bottles. ​*generated from sustainable minds software.

a collection of amika shampoo and conditioners displayed on a glass shelf
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shelfie with different amika products
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image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.
how to

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cleanical - shampoos
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shampoos + conditioners

wash your way. we've got something for everyone.