• normcore

    signature shampoo

    $10.00
    -
    $63.00
  • normcore

    signature conditioner

    $10.00
    -
    $63.00
  • mirrorball

    high shine + protect antioxidant shampoo

    $26.00
    -
    $68.00
  • mirrorball

    high shine + protect antioxidant conditioner

    $26.00
    -
    $68.00
  • the kure

    bond repair shampoo for damaged hair

    $13.00
    -
    $75.00
  • the kure

    bond hair repair conditioner

    $13.00
    -
    $75.00
  • hydro rush

    intense moisture shampoo

    $12.00
    -
    $68.00
  • hydro rush

    intense moisture conditioner for dry hair

    $12.00
    -
    $68.00
  • bust your brass

    cool blonde repair shampoo

    $13.00
    -
    $75.00
  • bust your brass

    cool blonde repair conditioner

    $13.00
    -
    $75.00
  • 3D

    volume and thickening shampoo

    $40.00
    -
    $75.00
  • 3D

    volume and thickening conditioner

    $28.00
    -
    $75.00
  • velveteen dream

    smoothing shampoo

    $28.00
    -
    $75.00
  • velveteen dream

    smoothing conditioner

    $28.00
    -
    $75.00
  • reset

    clarifying + cleansing gel shampoo

    $29.00
  • reset

    cooling gel hair conditioner

    $29.00
  • save$11
    NEW
    the kure strength repair shampoo

    forever friend bottle + pouch duo

    $45.00
    $56.00
  • save$11
    NEW
    the kure strength repair conditioner

    forever friend bottle + pouch duo

    $45.00
    $56.00
  • forever friend

    refillable shampoo bottle

    $12.00
  • forever friend

    refillable conditioner bottle

    $12.00
  • image of super strength repair wash + care set. set includes: full-size kure bond repair shampoo and conditioner alongside travel size kure bond repair mask and silicone-free wizard detangling primer.
    save$21
    NEW
    super strength

    strength repair wash + care set

    $53.00
    $74.00
  • amika hydration happy hour hydration wash + care set. hydro rush intense moisture shampoo + conditioner, dream routine overnight hydration treatment mask, and hydro rush intense moisture leave-in conditioner.
    save$19
    NEW
    hydration happy hour

    hydration wash + care set

    $53.00
    $72.00
  • amika sublime shine wash + care routine set: mirrorball high shine + protect antioxidant shampoo + conditioner, flash intense shine mask treatment, and the wizard silicone-free detangling primer. shown with gift box.
    save$21
    NEW
    sublime shine

    shine wash + care set

    $53.00
    $74.00
  • NEW
    rescue team

    hair routine trial set

    $30.00
    $50.00
clinically proven to wow
power your wash days with performance-packed shampoos + conditioners
normcore signature shampoo and conditioner
0x
more conditioned*
*clinically proven, when shampoo + conditioner are used together as a system.
hydro rush intense moisture shampoo and conditioner
0x
more hydration*
*clinically proven, when shampoo + conditioner are used together as a system.
the kure bond repair shampoo and conditioner
0%
less breakage*
*clinically proven, when shampoo + conditioner are used together as a system.
mirrorball high shine + protect antioxidant shampoo and conditioner
0%
more shine*
*clinically proven, when shampoo + conditioner are used together as a system.
sea buckthorn berry ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. this star ingredient is one of the most potent natural ingredients on the planet. one of the few known plant sources of the fatty acid omega 7, this superfruit is also rich in vitamin C, A + contains antioxidants, making it an ideal ingredient for both the hair and scalp.

model pouring refill pouch into forever friend bottle

pal to the planet

purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past. using forever friend bottles + refill pouches reduced environmental impact by 98%* *after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.

wash care for all types of hair

watch to discover science-backed shampoo + conditioner formulas

FAQ

shampoos + conditioners

wash your way. we've got something for everyone.