

hit snooze on damage


say good night to damaged strands







pick your beauty sleep in a bottle
pro tips
superfruit star on curly + textured hair: after you set the hair, press oil into strands to break up the curl cast for the best shine + definition
superfruit star on damp hair: apply 1-2 pumps to damp hair to strengthen + protect against heat
superfruit star on dry hair: apply 1-2 pumps to dry hair, focusing on the ends, to smooth + add shine
apply midnight mender on ends + perk up dry shampoo on roots to refresh + strengthen strands between wash days.
midnight mender works great as a morning air-dry cream to keep curls protected + nourished during the day + overnight with heatless curlers.
midnight mender works on both damp + dry hair to strengthen, smooth + condition between wash days.
apply midnight mender in a light layer + allow it to dry down before putting it up into a nighttime protective style like a braid or bonnet.
FAQ
what is the difference between midnight mender + the kure multi-task treatment?
midnight mender is an overnight leave-in treatment that strengthens hair by morning + doesn't require a rinse off. the kure multi-task strength treatment is an in-shower rinse-out treatment that reduces breakage in 60 seconds.
what is the difference between midnight mender + the closer?
midnight mender is an overnight leave-in treatment that conditions + smooths to reduce breakage + repair strength. the closer is a styling cream that smooths hair post blowout. both were formulated to seal split ends.
water sign vs. superfruit star, what's the difference?
water sign hydrating hair oil is a rich oil to add extra moisture to dry, thick, coarse hair types with an 8-oil blend, whereas superfruit star is a lightweight oil for fine to thick hair types to strengthen, smooth + protect strands.
what is the difference between the kure multi-task treatment + flash mask?
the kure multi task repair treatment repairs, strengthens + prevents future damage. it is best for brittle + damaged hair. flash instant shine mask delivers brilliant moisture + shine.
what is the difference between flash instant shine mask + smooth over frizz-fighting treatment?
flash mask delivers brilliant shine + is best suited for dull hair. smooth over delivers long-lasting frizz protection + is best for all hair types in need of smoothing + frizz control.
do I need to use conditioner with flash mask?
fine + oily hair types can use after shampoo in place of conditioner. thick + dry hair types should use after shampoo and conditioner.

hydration collection

signature collection

volume collection

blonde collection
about our treatment collection
set your alarms because this overnight hair treatment’s about to transform your strands. catch some z’s while our overnight hair mask, midnight mender, conditions + smooths strands to reduce breakage + repair strength for visibly healthier-looking hair by morning. formulated with bond fortifying technology, cuticle strength repair technology + superfruit sea buckthorn, this hair mask for overnight tackles all kinds of damage (heat, chemical, mechanical + damage caused by environmental stressors) while this overnight hair care protects against future damage + seals split ends overnight. ready to wake up to stronger, softer, smoother hair? we thought so.