hair + scalp treatments

a model holds a bottle of amika frizz-me-not treatment against a yellow background with a pastel and gold patterned border

treat yourself (+ your friends!)

keep winter hair safe from dryness + damage with a stylist-trusted treatment.
  • the protector | color protect + strengthen treatment
    NEW
    the protector

    color protect + strengthen treatment

    Rated 4.9 out of 5 stars. 147 reviews.
    $16.00
    -
    $34.00
  • superfruit star | lightweight hair styling + heat defense oil
    superfruit star

    lightweight hair styling + heat defense oil

    Rated 4.9 out of 5 stars. 683 reviews.
    $22.00
    -
    $32.00
  • the wizard | detangling primer
    the wizard

    detangling primer

    Rated 4.9 out of 5 stars. 3998 reviews.
    $16.00
    -
    $59.00
  • the wizard | silicone-free detangling hair primer
    the wizard

    silicone-free detangling hair primer

    Rated 4.8 out of 5 stars. 1346 reviews.
    $16.00
    -
    $32.00
  • hydro rush | intense moisture leave-in conditioner
    hydro rush

    intense moisture leave-in conditioner

    Rated 4.8 out of 5 stars. 1130 reviews.
    $14.00
    -
    $31.00
  • reset | pink charcoal scalp cleansing oil
    reset

    pink charcoal scalp cleansing oil

    Rated 4.8 out of 5 stars. 1246 reviews.
    $33.00
  • dream routine | overnight hydrating hair mask
    dream routine

    overnight hydrating hair mask

    Rated 4.8 out of 5 stars. 938 reviews.
    $34.00
  • frizz-me-not | hydrating anti-frizz treatment
    frizz-me-not

    hydrating anti-frizz treatment

    Rated 4.8 out of 5 stars. 610 reviews.
    $14.00
    -
    $30.00
  • flash | instant shine mask for shiny hair
    flash

    instant shine mask for shiny hair

    Rated 4.8 out of 5 stars. 1121 reviews.
    $32.00
  • water sign | hydrating hair oil for dry hair
    water sign

    hydrating hair oil for dry hair

    Rated 4.6 out of 5 stars. 536 reviews.
    $33.00
  • the closer | instant split-end seal cream
    the closer

    instant split-end seal cream

    Rated 4.8 out of 5 stars. 628 reviews.
    $30.00
  • the kure | multi-task strength repair treatment
    the kure

    multi-task strength repair treatment

    Rated 4.8 out of 5 stars. 481 reviews.
    $34.00
  • smooth over | frizz-fighting treatment mask
    smooth over

    frizz-fighting treatment mask

    Rated 4.7 out of 5 stars. 414 reviews.
    $34.00
  • midnight mender | overnight strength repair treatment mask
    midnight mender

    overnight strength repair treatment mask

    Rated 4.9 out of 5 stars. 338 reviews.
    $44.00
  • the core four | stylist-loved treatment set with the wizard silicone-free
    save$30
    the core four

    stylist-loved treatment set with the wizard silicone-free

    $95.00
    $125.00
  • pocket-sized pro picks | treatment trial set
    save$16
    pocket-sized pro picks

    treatment trial set

    $50.00
    $66.00
  • the core four | stylist-loved treatment set with the wizard
    save$30
    the core four

    stylist-loved treatment set with the wizard

    $95.00
    $125.00

proof, not promises

stronger hair! surreal shine! the hair aisle makes promises, but we prove it with clinically tested formulas stylists stand by.

amika treatments: hydro rush leave in conditioner, superfruit star oil, the wizard detangling primer and frizz-me-not anti-frizz treatment against an orange backdrop

meet the core four

we bundled our stylist-loved treatments in 1 exclusive set for softer, smoother, shinier hair. plus, pick your wizard—original formula or silicone-free.
a model with red hair holds bottles of amika the protector shampoo and conditioner

bundle + save

choose your dream wash care, styling, or travel products + get savings with our new bundle builder
powered by clinical proof
a bottle of amika's the protector treatment against a red gradient background
0x stronger hair* 
+ prevents color shift from up to 15 hours of uv exposure
*clinically proven.
bottles of amika superfruit star float against a pink background
2x smoother hair* 
+ heat protection up to 450℉
*clinically proven.
bottles of amika hydro rush leave-in conditioner float against a blue background
3 days of hydration*
+ helps to detangle + reduce frizz
*clinically proven.
bottles of amika frizz-me-not float against a yellow background
smooth frizz for 3 days*
+ boosts hydration 70%
*clinically proven.
bottles of amika the wizard float against an orange background
up to 450°F heat protection*
*clinically proven.
image of a bottle of amika midnight mender against a dark green cosmic background
0x
stronger hair by morning* 
*clinically proven.
bottle of amika smooth over frizz-fighting treatment in a pink shower
0%
instant frizz reduction*
*clinically proven, after one use.
bottle of amika flash instant shine mask against a pink background
0%
more shine*
*clinically proven when using mirrorball shampoo + flash mask together.
bottle of the kure multi-task repair treatment near a chemical beaker
0%
less breakage* 
*compared to control after 3 uses, clinically proven to reduce breakage + strengthen hair.

pro tips

for the most even application, spray the protector color protect + strengthen treatment on a paddle brush, brushing through the hair to apply.

spray the protector color protect + strengthen treatment prior to swimming to protect from chlorine.

superfruit star on curly + textured hair: after you set the hair, press oil into strands to break up the curl cast for the best shine + definition

superfruit star on damp hair: apply 1-2 pumps to damp hair to strengthen + protect against heat

superfruit star on dry hair: apply 1-2 pumps to dry hair, focusing on the ends, to smooth + add shine

apply midnight mender on ends + perk up dry shampoo on roots to refresh + strengthen strands between wash days.

midnight mender works great as a morning air-dry cream to keep curls protected + nourished during the day + overnight with heatless curlers.

midnight mender works on both damp + dry hair to strengthen, smooth + condition between wash days.

apply midnight mender in a light layer + allow it to dry down before putting it up into a nighttime protective style like a braid or bonnet.

find solutions for your hair
a model holds a bottle of the protector treatment against a pink background

the protector color protect + strengthen treatment

this color-protecting leave-in prevents fade, strengthens + protects from heat, UV, chlorine + common color faders.
a model holds a bottle of superfruit star hair oil against an orange background

superfruit star lightweight hair oil

hate hair oils? our game-changing formula smooths, strengthens + adds weightless shine.
a model holds a bottle of amika hydro rush leave-in conditioner

hydro rush
leave-in conditioner

dry hair doesn’t stand a chance against hydro rush, the leave-in clinically proven for major moisture.
a model holds a bottle of amika frizz-me-not treatment

frizz-me-not
anti-frizz treatment

the fight against frizz ends here. define curls + keep blowouts smooth along with proven heat + humidity protection.
a hairstylist shampooing a client's hair

loved by stylists for real results

hair concerns = handled with treatments stylists trust to get results at home + the salon.
floating bottles of amika dream routine and midnight mender

pick your beauty
sleep in a bottle

find your perfect overnight treatment
+ wake up to results better than
anything you could have ever dreamed.

FAQ

what is the difference between midnight mender + the kure multi-task treatment?

midnight mender is an overnight leave-in treatment that strengthens hair by morning + doesn't require a rinse off. the kure multi-task strength treatment is an in-shower rinse-out treatment that reduces breakage in 60 seconds.

what is the difference between midnight mender + the closer? ​

midnight mender is an overnight leave-in treatment that conditions + smooths to reduce breakage + repair strength. the closer is a styling cream that smooths hair post blowout. both were formulated to seal split ends.

water sign vs. superfruit star, what's the difference?

water sign hydrating hair oil is a rich oil to add extra moisture to dry, thick, coarse hair types with an 8-oil blend, whereas superfruit star is a lightweight oil for fine to thick hair types to strengthen, smooth + protect strands. ​

what is the difference between the kure multi-task treatment + flash mask?

the kure multi task repair treatment repairs, strengthens + prevents future damage. it is best for brittle + damaged hair. flash instant shine mask delivers brilliant moisture + shine.

what is the difference between flash instant shine mask + smooth over frizz-fighting treatment?

flash mask delivers brilliant shine + is best suited for dull hair. smooth over delivers long-lasting frizz protection + is best for all hair types in need of smoothing + frizz control.

do I need to use conditioner with flash mask?

fine + oily hair types can use after shampoo in place of conditioner. thick + dry hair types should use after shampoo and conditioner.

products

new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
readArticle
new

meet NEW superfruit star lightweight styling oil

introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
readArticle
new

the best anti-frizz treatments for your strands

first things first: frizz happens. frizz is a normal, naturally occurring experience that’s pretty m...
readArticle
new

meet NEW midnight mender overnight repair treatment

we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
readArticle
products

meet NEW smooth over frizz-fighting treatment

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
readArticle
products

flash instant shine mask: 60 seconds to shiny + soft hair

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
readArticle
products

how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond fortifying tec...
readArticle

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hair + scalp treatments

set your alarms because this overnight hair treatment’s about to transform your strands. catch some z’s while our overnight hair mask, midnight mender, conditions + smooths strands to reduce breakage + repair strength for visibly healthier-looking hair by morning. formulated with bond fortifying technology, cuticle strength repair technology + superfruit sea buckthorn, this hair mask for overnight tackles all kinds of damage (heat, chemical, mechanical + damage caused by environmental stressors) while this overnight hair care protects against future damage + seals split ends overnight. ready to wake up to stronger, softer, smoother hair? we thought so.