hair + scalp treatments


treat yourself (+ your friends!)
- the protector
color protect + strengthen treatment
Rated 4.9 out of 5 stars. 147 reviews.$16.00-$34.00 - superfruit star
lightweight hair styling + heat defense oil
Rated 4.9 out of 5 stars. 683 reviews.$22.00-$32.00 - the wizard
silicone-free detangling hair primer
Rated 4.8 out of 5 stars. 1346 reviews.$16.00-$32.00 
- hydro rush
intense moisture leave-in conditioner
Rated 4.8 out of 5 stars. 1130 reviews.$14.00-$31.00 - midnight mender
overnight strength repair treatment mask
Rated 4.9 out of 5 stars. 338 reviews.$44.00 - the core four
stylist-loved treatment set with the wizard silicone-free
$95.00$125.00 - pocket-sized pro picks
treatment trial set
$50.00$66.00 - the core four
stylist-loved treatment set with the wizard
$95.00$125.00
proof, not promises
stronger hair! surreal shine! the hair aisle makes promises, but we prove it with clinically tested formulas stylists stand by.


meet the core four


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pro tips
for the most even application, spray the protector color protect + strengthen treatment on a paddle brush, brushing through the hair to apply.
spray the protector color protect + strengthen treatment prior to swimming to protect from chlorine.
superfruit star on curly + textured hair: after you set the hair, press oil into strands to break up the curl cast for the best shine + definition
superfruit star on damp hair: apply 1-2 pumps to damp hair to strengthen + protect against heat
superfruit star on dry hair: apply 1-2 pumps to dry hair, focusing on the ends, to smooth + add shine
apply midnight mender on ends + perk up dry shampoo on roots to refresh + strengthen strands between wash days.
midnight mender works great as a morning air-dry cream to keep curls protected + nourished during the day + overnight with heatless curlers.
midnight mender works on both damp + dry hair to strengthen, smooth + condition between wash days.
apply midnight mender in a light layer + allow it to dry down before putting it up into a nighttime protective style like a braid or bonnet.

the protector color protect + strengthen treatment

superfruit star lightweight hair oil

hydro rush leave-in conditioner

frizz-me-not anti-frizz treatment


loved by stylists for real results


pick your beauty sleep in a bottle
FAQ
what is the difference between midnight mender + the kure multi-task treatment?
midnight mender is an overnight leave-in treatment that strengthens hair by morning + doesn't require a rinse off. the kure multi-task strength treatment is an in-shower rinse-out treatment that reduces breakage in 60 seconds.
what is the difference between midnight mender + the closer?
midnight mender is an overnight leave-in treatment that conditions + smooths to reduce breakage + repair strength. the closer is a styling cream that smooths hair post blowout. both were formulated to seal split ends.
water sign vs. superfruit star, what's the difference?
water sign hydrating hair oil is a rich oil to add extra moisture to dry, thick, coarse hair types with an 8-oil blend, whereas superfruit star is a lightweight oil for fine to thick hair types to strengthen, smooth + protect strands.
what is the difference between the kure multi-task treatment + flash mask?
the kure multi task repair treatment repairs, strengthens + prevents future damage. it is best for brittle + damaged hair. flash instant shine mask delivers brilliant moisture + shine.
what is the difference between flash instant shine mask + smooth over frizz-fighting treatment?
flash mask delivers brilliant shine + is best suited for dull hair. smooth over delivers long-lasting frizz protection + is best for all hair types in need of smoothing + frizz control.
do I need to use conditioner with flash mask?
fine + oily hair types can use after shampoo in place of conditioner. thick + dry hair types should use after shampoo and conditioner.

new! meet the protector shampoo, conditioner + treatment for color-treated hair

meet NEW superfruit star lightweight styling oil

the best anti-frizz treatments for your strands

meet NEW midnight mender overnight repair treatment

meet NEW smooth over frizz-fighting treatment

flash instant shine mask: 60 seconds to shiny + soft hair

how to use the kure multi-task treatment to repair damaged hair
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hair + scalp treatments
set your alarms because this overnight hair treatment’s about to transform your strands. catch some z’s while our overnight hair mask, midnight mender, conditions + smooths strands to reduce breakage + repair strength for visibly healthier-looking hair by morning. formulated with bond fortifying technology, cuticle strength repair technology + superfruit sea buckthorn, this hair mask for overnight tackles all kinds of damage (heat, chemical, mechanical + damage caused by environmental stressors) while this overnight hair care protects against future damage + seals split ends overnight. ready to wake up to stronger, softer, smoother hair? we thought so.




































