two models hugging

giving back

as a friend to hair, hair stylists, people, and the planet, we donate at least 1% of profits on causes focused on progressing people and increasing equity within the beauty industry. we are committed to investing in the next generation of hair care leaders: hair stylists + hair brand founders. learn more about our key programs + partners below.
beauty changes lives

amika "Friend to Hair" stylist scholarships

as a salon-grown brand, our "Friend to Hair" stylist scholarships powered by Beauty Changes Lives allow us to invest in the next-generation of BIPOC and LGBTQIA+ hair stylists – with the goal of increasing equity in salons and chairs.
rooted in growth graphic

amika "Rooted in Growth" hair founder startup grants

Our "Rooted in Growth" startup grants program powered by the SoGal Foundation allows amika to support underrepresented hair brand founders and play our part in increasing equity in the beauty + hair industry.
amika x HairToStay products

HairToStay

as a friend to people + our communities, we are proud to support HairToStay, which raises awareness and financial aid for scalp cooling technology, a treatment which can reduce hair loss during chemotherapy.

title

$0

latest from the blog
the wizard detangling primer
products

the NEW wizard silicone-free detangling primer

Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
readArticle
dream routine overnight treatment on nightstand
products

how to put dry hair to bed with our NEW overnight hydration treatment

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
readArticle
rising star and un.done spray sitting next to sink with purple background
products

texture vs. volume: the truth behind that oomph

what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...
readArticle
perk up dry shampoo surrounded by ingredients
products

got grit dry texture paste has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
readArticle