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the NEW wizard silicone-free detangling primer
Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
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how to put dry hair to bed with our NEW overnight hydration treatment
It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
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texture vs. volume: the truth behind that oomph
what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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