amika mask collection

a mask for every hair ask

as the #1 hair mask brand in the U.S.* we’ve got your mane concerns covered. *Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2023
  • image of the soulfood nourishing mask 8 fl. oz / 250 ml
    soulfood

    nourishing hair mask

    4.9
    Rated 4.9 out of 5 stars
    2,615 Reviews
    $14.00
    -
    $55.00
  • hydro rush

    intense moisture hair mask with hyaluronic acid

    4.9
    Rated 4.9 out of 5 stars
    452 Reviews
    $42.00
    -
    $64.00
  • image of the kure intense strength repair mask 8.4oz / 250ml.
    the kure

    intense strength repair mask

    4.9
    Rated 4.9 out of 5 stars
    729 Reviews
    $14.00
    -
    $64.00
  • dream routine

    overnight hydrating hair mask

    4.8
    Rated 4.8 out of 5 stars
    683 Reviews
    $32.00
  • image of bust your brass toning + strength repair mask 8oz / 150ml.
    bust your brass

    toning + strength repair mask

    4.9
    Rated 4.9 out of 5 stars
    493 Reviews
    $42.00
  • flash

    instant shine mask for shiny hair

    4.8
    Rated 4.8 out of 5 stars
    1,016 Reviews
    $30.00
  • amika smooth over frizz-fighting treatment 200 ml / 6.7 fl oz
    NEW
    smooth over

    frizz-fighting treatment mask

    4.6
    Rated 4.6 out of 5 stars
    253 Reviews
    $32.00
  • image of the kure multi-task strength repair treatment 6.7oz / 200ml
    the kure

    multi-task strength repair treatment

    4.9
    Rated 4.9 out of 5 stars
    400 Reviews
    $32.00
  • A product image of Amika's 'Mask Quest' nourish and hydrate mask set in blue and orange packaging. The box shows two full-size products: Dream Routine Overnight Hydration Treatment and Soulfood Nourishing Mask. The design features a colorful, playful layout with clouds and an orange illustration.
    save$21
    NEW
    mask quest

    nourish + hydrate mask set

    5.0
    Rated 5.0 out of 5 stars
    20 Reviews
    $45.00
    $66.00
normcore signature shampoo after
soulfood nourishing hair mask
hair after using hydro rush mask
hydro rush intense moisture hair mask with hyaluronic acid
hair after using using dream routine overnight hydration treatment
dream routine overnight hydrating hair mask
hair after using the kure intense bond repair mask
the kure intense strength repair mask
hair after using bust your brass cool blonde intense repair mask
bust your brass toning + strength repair mask
achieve your hair goals
with clinically proven formulas for results you can see + feel.
amika soulfood nourishing mask
0x
more moisturized*
*clinically proven, after one use​.
amika hydro rush intense moisture mask
0x
more hydrated*
*clinically proven, after one use​.
amika dream routine overnight hydration treatment
0x
more hydration*
*clinically proven, after one use​.
image of the kure intense strength repair mask 8 fl. oz. against a mint green background
0x
stronger hair*
*clinically proven, after one use​.
amika bust your brass intense repair mask
0%
less breakage*
*clinically proven, after one use​.
Michael Shaun Corby

pro tip

"shampooing + conditioning is what most of us will do without question, but it’s also important to use a deep conditioning mask treatment once or twice a week to give your hair an extra boost of TLC." 
Michael Shaun Corby, global education ambassador
succulent plant in amika the kure hair mask jar

recycle with amika

as part of our commitment to sustainability, we’ve partnered with TerraCycle® to create a free recycling program for all of our packaging.
image of our 60 second treatments: smooth over frizz-fighting treatment, flash instant shine mask, and the kure multi-task strength treatment.

a good hair day’s an amika minute away

unlock fast results with our 60-second treatments.

FAQ

what is the difference between hydro rush intense moisture mask and dream routine overnight hydration treatment?

dream routine is an overnight, no-rinse treatment that can be used on damp or dry hair. it has a serum-like texture that is great for all hair types experiencing dryness. hydro rush mask has a rich, whipped texture that should be used in the shower. it's ideal for ultra-dry, coarse + textured hair types.

what is the difference between soulfood nourishing mask and hydro rush intense moisture mask?

soulfood nourishing mask is ideal for all hair types 1-4c + is great for nourishing, softening + conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c and is great for intense, long-lasting hydration.

are amika masks color-safe?

yes, all amika masks are safe to use on color-treated hair.

what is brassiness?

brassiness refers to unwanted warm + yellow tones that appear over time in blonde, silver + grey hair as it is washed and exposed to environmental stressors. the bust your brass collection counteracts brassiness by using ultraviolet pigments to neutralize warm tones, resulting in cool shades of blonde, silver + gray.

are the masks vegan and cruelty free?​

yes, all of amika’s masks are vegan + certified cruelty-free.​

are the amika masks safe for chemically treated hair?​

yes, the amika masks are safe to use on chemically treated hair.​

amika NEW smooth over frizz-fighting treatment
products

meet NEW smooth over frizz-fighting treatment

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
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all masks on display with ingredients
products

an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...
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hand scooping soulfood nourishing mask out of jar
products

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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hydro rush intense moisture mask
products

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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more about our hair masks

daily. weekly. luxurious. deep conditioning masks that restore + repair dry, damaged hair.