a mask for every hair ask

as the #1 hair mask brand in the U.S.* we’ve got your mane concerns covered. *Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2023
  • soulfood

    nourishing hair mask

    $19.00
    -
    $55.00
  • hydro rush

    intense moisture hair mask with hyaluronic acid

    $42.00
    -
    $64.00
  • the kure

    intense bond repair mask

    $24.00
    -
    $64.00
  • dream routine

    overnight hydrating hair mask

    $32.00
  • bust your brass

    cool blonde intense repair hair mask

    $16.00
    -
    $42.00
  • flash

    instant shine mask for shiny hair

    $30.00
  • smooth over

    frizz-fighting treatment

    $32.00
  • the kure

    multi-task hair repair treatment

    $32.00
normcore signature shampoo before
achieve your hair goals
with clinically proven formulas for results you can see + feel.
0x
more moisturized*
*clinically proven, after one use​.
0x
more hydrated*
*clinically proven, after one use​.
0x
more hydration*
*clinically proven, after one use​.
0x
stronger hair*
*clinically proven, after one use​.
0%
less breakage*
*clinically proven, after one use​.

pro tip

"shampooing + conditioning is what most of us will do without question, but it’s also important to use a deep conditioning mask treatment once or twice a week to give your hair an extra boost of TLC." 
Michael Shaun Corby, global education ambassador

recycle with amika

as part of our commitment to sustainability, we’ve partnered with TerraCycle® to create a free recycling program for all of our packaging.

a good hair day’s an amika minute away

unlock fast results with our 60-second treatments.

FAQ

products

meet NEW smooth over frizz-fighting treatment

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
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all masks on display with ingredients
products

an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...
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hand scooping soulfood nourishing mask out of jar
products

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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hydro rush intense moisture mask
products

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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more about our hair masks

daily. weekly. luxurious. deep conditioning masks that restore + repair dry, damaged hair.