professional haircare + tools
for a lifestyle of self-expression
and hair rebellion against
conformity and the mundane.
amika was founded by industry
OUTSIDERS in Williamsburg,
Brooklyn in 2007 and is the
antithesis of a typical beauty brand.
Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.
  • 1
    over perfection
  • 2
    over elite
  • 3
    over conformity
  • 4
    over ego
  • &
    over clothes
amika never has and never will
conduct animal testing.
our products
amika products are like a good friend - straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “superfruit” Sea Buckthorn Berry, so we include it in every haircare and styling product.
sea · buck · thorn · berry
/ ˈsē - ˈbək - thȯrn - ber-ē /
sea buck thorn berry
our commitment
We are always on a quest for new
technologies and ingredients to deliver
high-performing products.
They are vegetarian-friendly, cruelty-free
and free from sulfates, MIT, MCI, phthalates
and artificial colors.

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Hi! We think you’re pretty hot, too.
We’d like to send you an occasional email about new products, sales, events and amika universe stuff.
Oh, and 15% off your first order!

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