Haircare + tools for a lifestyle of self-expression and hair rebellion against conformity and the mundane.

we stand for:

No1

experimentation

over perfection

No2

fun

over elite

No3

individuality

over conformity

No4

collaboration

over ego

and ...

hair

before clothes

our story

amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.

Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.

our products

amika products are like a good friend – straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “super-fruit” Sea Buckthorn Berry, so we include it in every haircare and styling product.

our commitment

We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors.

amika never has and never will conduct animal testing. When we create a product, we test it on ourselves, our friends, anyone and everyone we can get our hands on! We test on people, never animals.

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FREE SAMPLE with every order

Hi! We think you’re pretty hot, too.
We’d like to send you an occasional email about new products, sales, events and amika universe stuff.
Oh, and 15% off your first order!

Thank you for joining the #hairrebellion!

To receive your 15% off promo code, please click the email we just sent you.