amika X HairToStay
HairToStay is a nonprofit organization committed to raising awareness and financial aid for scalp cooling, a treatment which can reduce hair loss during chemotherapy. this helps to maintain a sense of normalcy and privacy in a patient’s life and avoid the emotional damage that hair loss can often cause.
though used throughout Europe and across the globe for close to two decades, this technology was largely unavailable and unknown in the US, until the FDA Clearance in December 2015. currently, scalp cooling is not covered by most insurance providers and inaccessible for many people.
scalp cooling constricts the blood vessels in the hair follicles, thereby exposing them to less of the chemotherapy medication that often results in total hair loss. additionally, the chemotherapy’s effects on the hair follicle are reduced due to the slowing of the cellular metabolism.
amika has always been much more than just a professional hair care and tools company. we not only understand the impact that our products have on people, helping them look and feel their best, we have also always understood the importance of giving back.
“amika is uniquely positioned to support HairToStay as our community of hairdressers intimately understand how important hair is to your sense of confidence and self-expression. we believe in the power of feeling true to yourself—and want to work to ensure that those undergoing chemotherapy can look and feel like the best version of themselves possible.”
1% of all sales from the amika website will be donated to HairToStay. additionally, we launch a limited edition product each year and donate $2 per unit sold to HairToStay.
you have the power to support scalp cooling subsidies while you shop with the option to add a $1 - $10 donation to your order at checkout.
join the HairToStay 1000 Club movement and help raise the $1M needed to help 1,000 women and men avoid the devastation of hair loss and heartbreaking experience of a ‘chemo cut’. we are asking 1,000 salons to pledge to raise $1,000 over the course of the year.
you can also create a DonorDrive page, where you can join the amika “League” and keep track of your progress towards your $1,000 goal. we have included information on how to sign up for DonorDrive below.
once you sign up, you can choose to be contacted by a HairToStay representative. you will also have access to promotional materials for your salon and support from HairToStay in national and local marketing efforts.
to learn more, please also visit HairToStay.org
DonorDrive is HairToStay's fundraising page where you can submit any donations directly to the organization and track your progress toward your fundraising goal. all amika x HairToStay partner salons can enroll under the amika league page.
a team and select “salon” as your participant type
the amika league by searching the “find a league” section
and update your progress with any fundraisers in donor drive. to check your progress toward your goal click the donations tab on your homepage.
your page via social media or email to help your clients learn more about hairtostay
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