shop by hair type

from hair type straight (1a-c), wavy (2a-c), curly (3a-b), coily (3c-4a) and zig-zag coil (4b-c) we've got something for everyone.

find your perfect-fit products so you can love all your hair days.

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not sure where to start? discover the hair routine you’ll love

revamp your hair days with ace, our virtual hair expert assistant. find your perfect-fit products so you can love all your hair days.
hair 101
a collection of amika shampoo and conditioners displayed on a glass shelf

the best shampoo and conditioner for your hair

the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. different hair wash routines are not one size fits all, which is why it’s important to find the best formula for your hair type and concern.
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what is hair porosity? your hair's ability to absorb and retain moisture

what is hair porosity?

What is hair porosity? How do you find out what type of porosity you have? Why is this important information to know, and how does it affect your haircare routine?
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Soulfood Nourishing Mask with Question Mark Icon

hair masking 101

Hair masks are deep conditioners. Hair masks are to your limp, tired tresses what a deep-tissue massage is to your weary muscles.
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person holding hydro rush intense moisture shampoo and conditioner

what is hair zoning?

The idea of hair zoning is that there are different “zones” of your scalp and hair that have different needs.
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