a pink block on the left and a gif on the right showing models and beach scenery

you asked. we bottled.

the most-requested launch in amika history is almost here + it’s everything you hoped for. sign up to shop it first.

our iconic fragrance

that scent you love? it’s in every amika formula, from wash care to masks.

ingredient images of pink grapefruit, apricot, vanilla, lily of the valley and sandalwood on an pink background.

what's in our iconic fragrance?

amika:aura opens with effervescent, bright pink grapefruit + juicy, ripe apricot before finally melting into nostalgic, soothing vanilla.
amika model with blonde, straight hair in front of an orange pink gradient background.

our scent at every step

love our iconic scent but don't know where to start? take our hair quiz to build your aura-amplified routine.

about our iconic scent

the amika signature scent you love is now in a hair + body fragrance mist! we bottled the warm fruity floral notes of our iconic scent into amika:aura hair + body mist to better amplify your aura on both skin + strands.