a model holds a bottle of amika frizz-me-not treatment against a yellow background.

lock in moisture + lock out frizz

smooth moves ahead. stock up on staples for the smooth, frizz-free hair of your dreams with time-released humidity protection.
  • forget frizz | anti-frizz shampoo
    forget frizz

    anti-frizz shampoo

    Rated 4.7 out of 5 stars. 453 reviews.
    $28.00
    -
    $75.00
  • forget frizz | anti-frizz conditioner
    forget frizz

    anti-frizz conditioner

    Rated 4.8 out of 5 stars. 495 reviews.
    $28.00
    -
    $75.00
  • frizz-me-not | hydrating anti-frizz treatment
    frizz-me-not

    hydrating anti-frizz treatment

    Rated 4.8 out of 5 stars. 609 reviews.
    $14.00
    -
    $30.00
  • the shield | anti-humidity spray
    the shield

    anti-humidity spray

    Rated 4.7 out of 5 stars. 2054 reviews.
    $14.00
    -
    $32.00
  • smooth over | frizz-fighting treatment mask
    smooth over

    frizz-fighting treatment mask

    Rated 4.7 out of 5 stars. 414 reviews.
    $34.00
  • frizz fighting heroes | smoothing routine set
    save$21
    NEW
    frizz fighting heroes

    smoothing routine set

    Rated 5.0 out of 5 stars. 3 reviews.
    $34.00
    $55.00
  • velveteen dream | smoothing balm to tame frizzy hair
    velveteen dream

    smoothing balm to tame frizzy hair

    Rated 4.8 out of 5 stars. 1177 reviews.
    $30.00
  • frizz fighters set | anti-frizz shampoo, conditioner + treatment
    NEW
    frizz fighters set

    anti-frizz shampoo, conditioner + treatment

    Rated 4.9 out of 5 stars. 74 reviews.
    $52.00
  • super-sized frizz fighters set | anti-frizz shampoo, conditioner + treatment
    save$36
    super-sized frizz fighters set

    anti-frizz shampoo, conditioner + treatment

    Rated 4.8 out of 5 stars. 6 reviews.
    $144.00
    $180.00
how we're upgrading your frizz routine
you loved velveteen dream shampoo + conditioner, so we made it even better.
Image of the NEW forget frizz shampoo and conditioner.
A before and after image of a model's hair. The image on the left shows a model's hair before using the NEW frizz routine, and the image on the right is after using the new routine.

*CLINICALLY PROVEN.

  • now clinically proven to reduce frizz by up to 74%*
  • adds lightweight hydration without weighing hair down
  • safe for color-treated hair
Image of stylist using the NEW frizz-me-not treatment on a curly-haired model.

fight frizz for up to 3 days*

frizz-me-not treatment protects hair from 450°F heat + creates a silky shield on strands for added moisture with zero static.*
*clinically proven.
close up of a woman's blonde, wavy hair

forecast: great hair all summer

you’ve got better things to do than fight frizz. these stylist-curated bundles have humidity handled for every style.
say hello to glossy, humidity-proof hair
Image of the frizz-me-not treatment against a hot pink background.
smooths frizz for 3 days*
*clinically proven
Image of the smooth over frizz-fighting treatment against a hot pink background.
2.2x smoother hair
that lasts up to 72 hours*
*clinically proven
Image of the forget frizz shampoo and conditioner against a hot pink background.
up to 74%
less frizz for 3 days in high humidity*
*clinically proven
Cream Background
amika frizz-me-not hydrating anti-frizz treatment
frizz-me-not frizz-me-not hydrating anti-frizz treatment
forget frizz forget frizz anti-frizz shampoo
frizz-me-not frizz-me-not hydrating anti-frizz treatment
forget frizz forget frizz anti-frizz conditioner
“I love that the collection eliminates frizz without weighing the hair down. It’s like you can have your cake and eat it too!”
Clayton Hawkins, amika stylist collective
frizz-fighting technology that takes smooth seriously
image of hydrasoft smoothing complex​ against a soft pink background.
hydrasoft smoothing complex
image of extended humidity shield
against a soft pink background.
extended humidity shield
image of water lily extract​
against a soft pink background.
water lily extract
image of aloe leaf juice against a soft pink background.
aloe leaf juice
image of superfruit sea buckthorn​ against a soft pink background.
superfruit sea buckthorn

find the frizz routine for your hair type

your hair, your rules—choose the routine that gives your strands exactly what they need.

  • 1

    step 1

    defrizz + cleanse

    forget frizz
    forget frizz

    anti-frizz shampoo

    instantly reduced frizz by 71%*

    gentle cleansing with lasting moisture protection

    $28.00

  • 2

    step 2

    defrizz + nourish

    forget frizz
    forget frizz

    anti-frizz conditioner

    reduces frizz up to 74% for 72 hours*

    softens + detangles for sleek, manageable hair

    $28.00

  • 3

    step 3

    smooth + seal

    smooth over
    smooth over

    frizz-fighting treatment mask

    instantly reduces frizz by 73%**

    creates 2.2x smoother hair that lasts 72 hours**

    $34.00

  • 4

    step 4

    seal + protect

    the shield
    the shield

    anti-humidity spray

    protects hair from heat styling- 450° f/ 230°c heat

    maintain frizz-free styles for 24 hours**

    $32.00

*CLINICALLY PROVEN WHEN USING SHAMPOO + CONDITIONER TOGETHER AS A SYSTEM
**CLINICALLY PROVEN

FAQ

is this collection color safe?

yes! this collection is suitable for color-treated hair.

is this safe for keratin, brazilian, or other chemically treated hair?

yes! the smooth collection is suitable for keratin, brazilian, or other chemically treated hair.

what hair type is the smoothing collection best for?

the smoothing collection is best for frizz-prone, medium-thick hair types 2a-4c.

what is the difference between forget frizz + velveteen dream?

while velveteen dream has some frizz-reduction benefits, forget frizz are hydrating formulas that are clinically proven to reduce frizz by up to 74% for up to 72 hours.*

what changed in formulation that made forget frizz color-safe vs. velveteen dream?

velveteen dream is suitable for color-treated hair but forget frizz is clinically proven to be safe for color-treated hair.​

if I use forget frizz + frizz-me-not together does it intensify the benefits?

forget frizz + frizz-me-not can be used together for combined benefits of smoothing, hydration + heat protection. ​

products

a frizz-fighting routine right for you

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...
readArticle
new

meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner

big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...
readArticle
products

meet NEW smooth over frizz-fighting treatment

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
readArticle
pro

new! pro smooth over frizz-fighting treatment: our first salon-only service

toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...
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amika universe

everything you wanted to know about sea buckthorn berry

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
readArticle

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lock in moisture + lock out frizz for up to 72 hours* with our collection of anti-frizz hair products featuring frizz-me-not hydrating anti-frizz treatment + forget frizz anti-frizz shampoo + conditioner. no matter what your hair type is—whether it be curly hair, wavy hair + everything in between—we have a frizz control solution for you. start your smooth in the shower with forget frizz shampoo + conditioner, a wash duo that’s clinically proven to seal in smooth hair for long-lasting results while blocking out humidity. before styling, spritz on frizz-me-not hydrating anti-frizz treatment, a 2-in-1 treatment + leave-in conditioner that creates a silky shield on the hair for long-lasting frizz control, manageability + added hydration for dry hair types. if you’re not feeling frizz, leave frizzy hair in the rearview with this clinically-tested smoothing routine.