shop by hair concern

target hair woes + bring strands back to life. shop by hair concern to find hair care curated to your needs, from dry hair to scalp care - find your match.

shine collection

blonde model standing in front of starry background

color care + maintenance

model holding power hour curl refreshing spray next to head

repair collection: for dry, damaged hair

amika reset clarifying gel shampoo, cooling gel conditioner and pink charcoal scalp cleaning oil on white tile countertop and pink til background

how to

hair masking 101

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers a...

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how to

drench your hair with NEW hydro rush intense moisture collection

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...

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products

the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...

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glass shelf showing amika shampoos and conditioners from left to right: hydro rush shampoo, hydro rush conditioner, the kure shampoo, the kure conditioner, mirrorball shampoo, mirrorball conditioner, normcore shampoo, normcore conditioner, big hit shampoo, big hit conditioner

products

which shampoo and conditioner is right for me?

have you been searching far and wide for your shower solution? it can be tough to navigate the wild ...

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