shop by hair concern

target hair woes + bring strands back to life. shop by hair concern to find hair care curated to your needs, from dry hair to scalp care - find your match.

shine collection

blonde model standing in front of starry background

color care + maintenance

model holding power hour curl refreshing spray next to head

repair collection: for dry, damaged hair

reset clarifying gel shampoo, reset cooling gel conditioner, reset pink charcoal scalp cleansing oil

how to

hair masking 101

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers a...

readArticle

how to

drench your hair with NEW hydro rush intense moisture collection

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...

readArticle

products

the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...

readArticle

glass shelf showing amika shampoos and conditioners from left to right: hydro rush shampoo, hydro rush conditioner, the kure shampoo, the kure conditioner, mirrorball shampoo, mirrorball conditioner, normcore shampoo, normcore conditioner, big hit shampoo, big hit conditioner

products

which shampoo and conditioner is right for me?

have you been searching far and wide for your shower solution? it can be tough to navigate the wild ...

readArticle