shop by hair concern

target hair woes + bring strands back to life. shop by hair concern to find hair care curated to your needs, from dry hair to scalp care - find your match.

shine collection

amika red haired model wearing a purple shirt in front of an orange background

color care + maintenance

model holding power hour curl refreshing spray next to head

curl care

amika anti-frizz/ smoothing collection - smooth over treatment, forget frizz shampoo and conditioner, frizz-me-not treatment, and the shield anti-humidity spray sit in front of a pink, backlit arched background

anti-frizz / smooth control

a pink and orange bottle of amika superfruit star lightweight hair styling oil sits on a clear shelf and the oil is being poured over and down the bottle

heat protection

hold

hydrate

Image of the repair collection. the following products are floating against a dreamy aurora green background. The products include the kure strength repair shampoo (9.2oz), the kure strength repair conditioner (9.2oz), the kure multi-task strength repair treatment (6.7oz), midnight mender overnight strength repair treatment (3.2oz), the closer instant split-end seal cream (1.7oz), and the kure intense strength repair mask (8.4oz).

strength repair collection: for dry, damaged hair

amika reset clarifying gel shampoo, cooling gel conditioner and pink charcoal scalp cleaning oil on white tile countertop and pink til background

latest from the blog

products

a frizz-fighting routine right for you

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...

readArticle

products

the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...

readArticle

products

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

readArticle

how to

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series! Textured hair needs 4 main things to thrive: styling, st...

readArticle

all

how to tell if your hair is dry or damaged

your strand symptoms: brittle, dull, hay-like hair. the diagnosis: here’s where it gets tricky...you...

readArticle