The Brand

amika is a professional line of haircare and tools that work.

They don’t just work on your hair, they also #dowork by selling themselves. How do we know they sell themselves? Because we created them to do just that. We are not stylists, we are consumers. We love shopping for beauty products, and we know what it takes to turn a want into a need. We creatively collaborate with people from all walks of life to create things your clients need. So, what do your clients need? Well, that changes quite often, and luckily for you, so do we. We continue to innovate and bring newness to the market, whether it is out of the box products, tools, promotions or SWAG.

The Line

Bright colors and exuberant shapes decorate retail shelves and client vanities. The addictive aroma of warm vanilla, fresh citrus, and sweet clover create a lasting experience. The unrivaled power of the sea buckthorn berry protects and nourishes hair with every use.

Salon Loyalty

Who said it has to be all work and no play? amika: friends with benefits is a program designed to reward salons for continued loyalty and support. amika is committed to the growth and success of salons and independent stylists worldwide, and through this program will provide the business-building tools needed to maximize sales.

The Artistry of Hair Dressing

Artistry is what brings amika to life. While some brands may specialize in color or cutting, amika brings the art of hairdressing to the forefront; from session & editorial styling to show-stopping, avant-garde hair. With fashion being the birthplace of all trends, each season we delve the runways on New York Fashion Week for inspiration. Our Artistic Team creates a collection of looks designed to capture the essence of the season—delivering them to salon professionals worldwide. With ever-changing trends and the emergence of new techniques, constant education is vital to the success of today’s industry professional.


  • Become an educator
  • Become a (network/styleblow) salon
  • Become a distributor
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Hi! We think you’re pretty hot, too.
We’d like to send you an occasional email about new products, sales, events and amika universe stuff.
Oh, and 15% off your first order!

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