bottles of amika's the protector shampoo, conditioner, and treatment sit against a red gradient background

prevents color fade for up to 40 washes*​

meet the NEW protector color protect + strengthen collection *clinically proven

meet the protector

a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*

⃰ clinically proven.
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prepare for compliments

get an exclusive summer accessories set FREE when you spend $100+
a model in a beach chair holds a bottle of amika perk up GUAVA GRANITA

the #1 dry shampoo in the US* just got sweeter

meet perk up GUAVA GRANITA dry shampoo, a limited-edition collab that combines the clinically proven oil-removing formula you love with a sweet juicy scent you can’t resist.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
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answer a few questions + we’ll recommend all the essentials that actually work for *your* hair.
bottles of amika's the protector shampoo, conditioner, and treatment float in a swimming pool
a new kind of color care
find out why the protector collection is a game-changer for you (+ your colorist)
amika the kure shampoo, conditioner and intense mask sit amongst sudsy bubbles
the protector's best friend
reduce breakage + prevent future damage with our color-safe strength repair collection

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shop award-winning bestsellers, last chance products + our value sets for wow-worthy savings.

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the amika effect

we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.
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