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20% OFF everything

great hair days + even better deals ahead. save on essentials your strands + skin love with code: SUNSOUT

a guava-scented getaway in 1 spray

one spritz of this dry shampoo + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

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the #1 dry shampoo in the US* just got sweeter

meet perk up GUAVA GRANITA dry shampoo, a limited-edition collab that combines the clinically proven oil-removing formula you love with a sweet juicy scent you can’t resist.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
a bottle of amika perk up GUAVA GRANITA sits in a pink mesh bag with guavas, bananas, and vanilla on a table

keep the getaway going

a limited-edition GUAVA GRANITA beach tote is FREE with your $100+ purchase.
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your hair's future looks bright

our next launch is coming soon + you can score a FREE sample with your order. sign up to get the inside scoop first.
a bottle of amika perk up GUAVA GRANITA sits in a basket with guavas, bananas, and vanilla on a wooden background

let's find your formulas

answer a few questions + we’ll recommend all the essentials that actually work for *your* hair.
a model in a beach chair holds a bottle of amika perk up GUAVA GRANITA
the collab so nice, we did it twice
teaming up with another female-led, Brooklyn-born company? that's a match made in paradise.
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summer doesn't stop for frizz
get the anti-frizz routine that keeps up with your plans.
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forecast: great hair all summer

you’ve got better things to do than fight frizz. these stylist-curated bundles have humidity handled for every style.

shop by favorites

shop award-winning bestsellers, last chance products + our value sets for wow-worthy savings.

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the amika effect

we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.
an amika mailer box with signature amika products including normcore shampoo and conditioner, perk up dry shampoo and wizard detangling primer and soulfood nourishing mask

subscribe + save 10%

select your fave formulas, choose how often you want them + we'll make sure they arrive to your door! plus, you'll get free shipping on $30 order. pause, skip, or cancel anytime.
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