

lock in moisture + lock out frizz
say farewell to frizz + hello to your new smoothing routine: NEW forget frizz shampoo + conditioner
and frizz-me-not hydrating anti-frizz treatment.
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say hello to glossy, hydrated hair

72hr frizz protection*
and 3.4x more hydration*
*clinically proven

2.2x smoother hair
that lasts up to 72 hours*
*clinically proven

up to 74% less frizz
for 72 hours in high humidity*
*clinically proven

“I love that the collection eliminates frizz without weighing the hair down. It’s like you can have your cake and eat it too!”
Clayton Hawkins, amika stylist collective"For finer hair textures, go in with the shield anti-humidity spray at the roots, then add frizz-me-not treatment to the mid-lengths and ends before heat styling."
- Mallory Savery, amika brand educator
fight frizz in 2 steps

1
forget frizz anti-frizz shampoo + conditioner
cleanse + condition with these weightless hydrators for up to 74% less frizz for 72 hours in high humidity.*

2
frizz-me-not hydrating anti-frizz treatment
mist on damp hair + heat style (no tension needed!) for 72 hours of frizz protection + 3.4x more hydration.**
*CLINICALLY PROVEN TO REDUCE FRIZZ FOR UP TO 72 HOURS. **CLINICALLY PROVEN.
frizz-fighting technology that takes smooth seriously







a stylist-approved smooth
no frizz, no fuss. pro smooth over is a first-of-its-kind salon-only service that fights frizz on all hair types + textures for 6-7 weeks.*
*based on 8-week consumer studies of 30 participants.