lock in moisture
+ lock out frizz

say farewell to frizz + hello to your new smoothing routine: NEW forget frizz shampoo + conditioner
and frizz-me-not hydrating anti-frizz treatment.
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say hello to glossy, hydrated hair
Image of the frizz-me-not treatment against a hot pink background.
72hr frizz protection*
and 3.4x more hydration*
*clinically proven
Image of the smooth over frizz-fighting treatment against a hot pink background.
2.2x smoother hair
that lasts up to 72 hours*
*clinically proven
Image of the forget frizz shampoo and conditioner against a hot pink background.
up to 74% less frizz
for 72 hours in high humidity*
*clinically proven
Cream Background
I love that the collection eliminates frizz without weighing the hair down. It’s like you can have your cake and eat it too!
Clayton Hawkins, amika stylist collective

"For finer hair textures, go in with the shield anti-humidity
spray at the roots, then add frizz-me-not treatment to the mid-lengths and ends before heat styling."

- Mallory Savery, amika brand educator

fight frizz in 2 steps

image of forget frizz wash duo surrounded by its key ingredients. key ingredients include sea buckthorn, water lily extract, and extended humidity shield. background is a pink and orange gradient.
1
forget frizz anti-frizz shampoo + conditioner
cleanse + condition with these weightless hydrators for up to 74% less frizz for 72 hours in high humidity.* 
image of frizz-me-not surrounded by its key ingredients. key ingredients include sea buckthorn and extended humidity shield. background is a pink and orange gradient.
2
frizz-me-not hydrating anti-frizz treatment
mist on damp hair + heat style (no tension needed!) for 72 hours of frizz protection + 3.4x more hydration.**
*CLINICALLY PROVEN TO REDUCE FRIZZ FOR UP TO 72 HOURS. **CLINICALLY PROVEN.
frizz-fighting technology that takes smooth seriously
image of hydrasoft smoothing complex​ against a soft pink background.
hydrasoft smoothing complex
image of extended humidity shield
against a soft pink background.
extended humidity shield
image of water lily extract​
against a soft pink background.
water lily extract
image of aloe leaf juice against a soft pink background.
aloe leaf juice
image of superfruit sea buckthorn​ against a soft pink background.
superfruit sea buckthorn
Image of a hair stylist and a model against a pink salon background. model's hair appears smooth and shiny.

a stylist-approved smooth

no frizz, no fuss. pro smooth over is a first-of-its-kind salon-only service that fights frizz on all hair types + textures for 6-7 weeks.*
*based on 8-week consumer studies of 30 participants.