a hair mask on a mission

amika x HairToStay soulfood mask
model posing
Jacqueline Aldana
community manager

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to be exact!), our fan favorite soulfood nourishing mask is now available in NEW limited-edition jumbo packaging. For every jar purchased, $4 will be donated to HairToStay. It’s good for your hair, it’s good for others, it’s good for the soul. 

hand scooping amika x HairToStay soulfood mask

what is soulfood nourishing mask?

If you’re not familiar with our soulfood nourishing mask, let us give you the rundown. This ultra-rich mask results in soft and nourished hair for days. Formulated with jojoba seed oil, powerful antioxidants, and vitamins, soulfood leaves hair 7x more moisturized and 87% more repaired* after one use. You can use it as a weekly hair mask, or in place of your conditioner (especially if you have high porosity hair). 

what is HairToStay and what do they do?

Have you ever heard of scalp cooling technology? This treatment can dramatically reduce chemotherapy-induced hair loss. Scalp cooling treatment can help maintain a sense of normalcy and privacy in a patient’s life, and helps alleviate the emotional damage that hair loss can often cause.

This technology currently isn’t covered by most insurance providers, making it inaccessible for many people—this is where HairToStay comes in. It is the only national nonprofit organization committed to raising awareness and financial aid for scalp cooling technology, and was granted FDA Clearance in 2015.

So... how does it work? Glad you asked. By using a scalp cooling system during chemotherapy treatments, hair loss can be prevented by impacting two cellular processes. Scalp cooling works by constricting the blood vessels in the hair follicles, thereby exposing them to less of the chemotherapy medication that often results in total hair loss. Additionally, chemotherapy’s effects on the hair follicle are reduced due to the slowing of the cellular metabolism.

how can friends of amika get involved?

There are a few ways to participate: 

When purchasing through, there is the option at checkout to donate $1 to $10 to HairToStay. 

Purchase one of the HairToStay limited edition jumbo soulfood nourishing mask jars, and $4 from every bottle will go directly to HairToStay. Snap a picture of your purchase and share on social media to spread awareness.  

If you’re a salon owner or stylist, you can host a salon-a-thon, donate a percentage of every service to HairToStay, raise awareness through social media, blog about the cause, or make a fundraising page via HairToStay. 

Visit to learn more about HairToStay and stay up to date with all upcoming events and fundraisers.

Have any questions? Reach out to us on social or leave a comment below! 

posted: 08/31/2022last modified: 08/31/2022